Senior PR Account Executive

The Gen Plus Group is a vibrant global collective of agencies reshaping industry norms with a commitment to surpassing expectations. Rooted in the ‘Plus' philosophy, we go beyond the ordinary to create meaningful connections that transcend transactions. Our ecosystem unites PRM, NaF+, SPANDY, and THEM AGAIN under one collaborative banner, supported by GEN+ — a team of over 3,000 experts across 60+ nationalities. Together, we deliver impactful outcomes for brands, businesses, and people globally through creativity, innovation, and integration.

What will be your responsibilities?

Working on a diverse portfolio of international tourism clients, including National Tourism Organizations (NTOs), Hotels, and Resorts.

• Collaborate within an account team to implement effective PR strategies and plans
• Cultivate strong relationships and networks with colleagues, clients, and media professionals, addressing day-to-day inquiries from the media and other organizations
• Monitor diverse media channels, including newspapers, magazines, journals, broadcasts, newswires, social media platforms, and blogs, to identify opportunities for clients
• Conduct research and disseminate targeted press releases to the media
• Compile and analyze media coverage, generating comprehensive clipping reports
• Contribute to the organization of PR events, such as press conferences, exhibitions, open days, and press/influencer trips
• Support in identifying speaker opportunities and exploring suitable brand collaborations
• Manage and curate content on social media platforms like Twitter, Instagram, and Facebook, engaging with users to enhance brand presence
• Generate regular client reports and actively participate in client meetings
• Conduct research for new business proposals and present findings to the leadership team

• Bachelor's degree in marketing, communication, Journalism or similar fields
• A solid 2-4 years of experience in a similar role
• Proven experience in PR, showcasing a track record of successfully boosting brand visibility
• Exceptional writing skills with the ability to craft sharp, witty narratives that captivate and inspire
• Expertise in media relations with a good network in media, capable of turning influencers and journalists into enthusiastic advocates
• A collaborative team player with a passion for brainstorming and celebrating victories together

What The Role Can Offer You

• Access to a global network of specialized communicators collaborating with top-tier brands
• Exposure to internationally acclaimed clients and campaigns focused on both performance and purpose
• The opportunity to be part of a passionate and supportive team
• Attractive Health Insurance benefits
• Conveniently situated office in the heart of London