Key Account Executive

Key Responsibilities

1. Key Account Management (Modern Trade)

• Manage and develop relationships with key Modern Trade customers (e.g., supermarkets, hypermarkets, convenience stores)
• Negotiate trading terms, promotions, and listing agreements
• Ensure product availability, visibility, and optimal shelf placement
• Monitor sales performance and implement strategies to achieve sales targets

2. Distributor Management

• Appoint, manage, and evaluate distributor performance
• Ensure effective stock management, order fulfillment, and distribution coverage
• Work closely with distributors to execute sales plans, promotions, and market expansion
• Conduct regular business reviews and provide guidance to improve performance

3. Sales & Business Development

• Achieve monthly, quarterly, and annual sales targets
• Identify new business opportunities, including new accounts and market expansion
• Develop and execute sales plans, promotions, and trade activities
• Analyze sales data and market trends to optimize performance

4. In-store Execution & Merchandising

• Ensure proper execution of promotions and trade marketing activities
• Monitor product display, pricing, and competitor activities in stores
• Coordinate with merchandising teams to maintain brand visibility

5. Cross-functional Collaboration

• Work closely with Marketing, Supply Chain, and Finance teams
• Align demand planning to ensure product availability
• Support new product launches in MT and distributor channels

Qualifications

• Bachelor’s degree in Business Administration, Marketing, or related field
• 3–5 years of experience in Key Account or Sales, preferably in FMCG or food industry
• Strong experience in Modern Trade (MT) and/or distributor management
• Proven track record of achieving sales targets
• Good negotiation and relationship management skills
• Strong analytical and problem-solving skills