Retail Account Manager

Retail Account Manager or Non-Fuel Retail (NFR) Manager

We are a fast-growing fuel retail company operating a nationwide network of service stations (SPBU) and Head Office operations. We are currently seeking a highly competent and hands-on professional to join our Marketing Team.

About the Role

We are seeking a Retail Account Manager or Non-Fuel Retail Manager to manage and optimize all Non-Fuel Retail (NFR) business activities within the fuel station network (including minimarkets, coffee shops, F&B outlets, workshops, restaurants, and other non-fuel offerings) to increase revenue, profitability, and overall income contribution to the fuel station business in a sustainable manner, while maintaining operational standards, service quality, and compliance with regulations and safety.

Key Responsibilities

1. Strategy & Business Development

• Develop short-term and long-term NFR business development strategies to ensure profit targets are achieved.
• Identify potential product/service opportunities to enhance offerings at bp fuel stations.
• Conduct market trend, consumer behavior, and competitor analysis to grow the NFR business.
• Explore relevant NFR business partners to achieve company profit targets.
• Analyze new fuel station locations and determine offerings that match their demographics.
• Lead the development of NFR promotional programs, cross-promotions with fuel, and other NFR business innovations.

2. Data Analysis & Profit Improvement

• Set overall and per-location monthly and annual NFR revenue targets.
• Develop business case analyses for each new partner, project, or program.
• Develop pricing strategy analysis for NFR business collaborations.
• Prepare and analyze monthly and annual NFR performance reports for management.
• Provide data-driven recommendations and improvement strategies.

3. Project Management & Operational Oversight

• Ensure NFR stores and outlets open according to agreed timelines and targets.
• Develop processes and SOPs for the NFR department.
• Ensure NFR outlet operations comply with bp fuel station safety requirements.
• Lead coordination with partners, internal teams, and fuel stations to ensure smooth operations.
• Conduct regular site visits and operational audits.
• Ensure partner compliance with bp fuel station safety standards and applicable government regulations.

Qualifications

• Bachelor’s degree (S1) in Management, Business, Marketing, or a related field.
• Minimum 5 years of experience in retail, FMCG, or convenience store chains.
• Experience in managing multiple outlets is an advantage.
• Proven experience in P&L management.
• Modern retail management.
• Strategic partnership management.
• Financial analysis & budgeting.
• Retail POS systems.
• Business negotiation skills.
• Strong analytical thinking.
• Strong business acumen.

What We Offer

• Opportunity to lead and shape a non-fuel retail business.
• Collaborative and fast-paced retail environment.
• Competitive compensation and benefits.

If you are passionate about customer engagement, business development, and retail growth, you are welcome to apply the role.