Senior Marketing Automation Developer

PropertyGuru is Southeast Asia's leading PropTech company, and the preferred destination for over 32 million property seekers monthly to connect with over 50,000 agents monthly to find their dream home. PropertyGuru empowers property seekers with more than 2.1 million real estate listings, in-depth insights, and solutions that enable them to make confident property decisions across Singapore, Malaysia, Thailand and Vietnam.

PropertyGuru.com.sg was launched in Singapore in 2007 and since then, PropertyGuru Group has made the property journey a transparent one for property seekers in Southeast Asia. In the last 18 years, PropertyGuru has grown into a high-growth PropTech company with a robust portfolio including leading property marketplaces and award-winning mobile apps across its markets in Singapore, Malaysia, Vietnam, Thailand as well as the region's biggest and most respected industry recognition platform - PropertyGuru Asia Property Awards, events and publications across Asia.

For more information, please visit: PropertyGuruGroup.com; PropertyGuru Group on LinkedIn.

Recognised as a Top Employers Certified* organisation, we're proud to be among the best workplaces in the region-celebrating an inclusive culture of excellence, growth, and well-being.

About The Role

We are seeking a highly skilled Mid-Senior Marketing Automation Developer to join our data-driven MarTech team. You will play a pivotal role in designing, building, and optimizing complex, personalized customer journeys and marketing automations. This role demands deep technical expertise with Braze, hands-on experience with modern data activation and integration tools (Segment CDP, Hightouch, Google BigQuery), and a passion for leveraging data to drive engagement and business outcomes.

You will work closely with product, data, and marketing stakeholders to deliver scalable, high-impact campaigns and lifecycle programs. As a senior team member, you will also mentor junior developers, champion best practices, and help shape our automation and data activation strategy.

You will have the chance to work in the dynamic and fast paced SEA markets where PropertyGuru group operates in, providing a hands-on opportunity to see how consumers, customers and teams across markets interact with our products and businesses. This position offers the opportunity to work in a dynamic environment that values low process, high trust, and high impact.

Responsibilities

Agentic AI & Intelligent Automation Leadership

Champion the adoption of agentic AI within Marketing Automation, leveraging AI Agents, Intelligent Orchestration, and Personalized Paths to design goal driven, self-optimizing customer journeys that dynamically adapt based on real time customer behaviour, performance signals, and business KPIs.

Campaign & Automation Development

Design, build, and optimize multi-channel marketing campaigns and customer journeys in Braze, leveraging advanced personalization, dynamic segmentation, and real-time triggers.

Data Integration & Activation

Advance, optimise data flow and integrations between Braze with Segment CDP, Hightouch, Google BigQuery to enable seamless data activation and real-time campaign targeting.

Pipeline Engineering

Develop and maintain Python scripts and Airflow DAGs for automating data ingestion, transformation, and orchestration of marketing workflows.

Performance Monitoring & Optimization

Monitor, analyze, and optimize campaign performance using Braze and supporting analytics tools. Drive continuous improvement through experimentation and A/B testing.

Documentation & Compliance

Ensure accurate documentation of campaign workflows, data processes, and automation logic. Adhere to data privacy, ethical, and legal standards.

Mentorship & Best Practices

Mentor and promote best practices in marketing automation, data integration, and campaign management.

Cross-functional Collaboration: Ability to translate business requirements into technical solutions and communicate complex data insights effectively to relevant stakeholders from LCM, Marketing, Product and other business teams.

Requirements

• 4+ years' experience in marketing automation, with at least 2 years hands-on with Braze.
• Demonstrated experience or strong hands‑on exposure to AI‑driven marketing automation, including agentic AI concepts such as autonomous decisioning, real‑time journey optimization, and continuous experimentation.
• React Native engineering experience, including native module development, TypeScript-first component/API design, performance profiling, and automated testing on iOS and Android.
• Hands-on expertise integrating Braze and Segment in mobile apps: identity management, event/trait tracking, in-app messages, push notifications, deep links, and attribution signal flows.
• Proficiency with typed analytics and data contracts: JSON Schema, TypeScript types, and schema validation tooling in CI to prevent breaking changes and ensure backward compatibility
• Expertise in scripting/ templating languages used for personalisation (Liquid, AMPscript etc.)
• Experience in integrating marketing platforms with APIs and event streaming platforms.
• Basic Python skills, including experience with Airflow for data pipeline management.
• Solid understanding of version control principles and source code management using Git or similar tools, including branching, merging, and pull requests.

Our Commitment To You

• Hybrid flexible working that focuses on outcomes over hours.
• Holistic rewards package covering your financial, physical & mental health.
• Multi-directional career development across all levels.
• Inclusive benefits like equal paternity leave, supporting all employees in work-life balance.

At PropertyGuru, you'll be part of a Top Employers Certified* company that puts people at the heart of everything we do.

Desired Skills And Experience

Marketing Automation, Braze, Segment CDP integration, Python scripting + basic Airflow, BigQuery / Hightouch / data activation