Senior Product Manager - Brand Marketing

Established in 1997 and headquartered in Hong Kong, Neo Derm Group is the leading medical aesthetic enterprise operating over 28 medical beauty centers and 8 concept stores in prime business locations across Hong Kong and China with 1500+ employees.

Responsibilities

• Develop full year marketing plan to expand user base and optimize retention with focus on consumer engagement and experience.
• Sustain top-of-mind brand awareness in the industry by creative branding campaigns.
• Lead the development of ATL communications for brand building and new customer acquisition through digital channels, including social media, SEM/SEO, KOL endorsement, video production, media planning, and website development.
• Develop and execute customer acquisition and sales generation programs through digital platform to drive key performance metrics.
• Lead continuous analysis in customer needs together with market intelligence to identify areas for improvement to sharpen brand strategy and plans.
• Mobilize and collaborate with internal and external stakeholders to ensure on-time delivery and executions excellence of marketing initiatives.
• Manage and allocate marketing fund to build the brand properly and optimize ROI.
• Work closely with internal and external parties in program evaluation to learning and sharpen execution plans and improve ROI.

Qualifications

• Degree holder in Business or Marketing, or related disciplines.
• 8 or plus years solid experiences in consumer product marketing/brand marketing experience in the field of FMCG/skincare/healthcare/beauty industry is highly preferable.
• Experience in digital platform with social network and consumer relationship building.
• Strong entrepreneurial mindset, analytical, problem solving and communications skills.
• Creative and Open-minded, proactive, flexible, dynamic, resourceful and energetic.
• Strong consumer and marketing sense, and excited to innovate in a fast-paced and rapidly expanding organization.
• Excellent command of spoken and written English, Chinese and Mandarin.

We offer competitive remuneration and a comprehensive benefits packing that includes worldwide medical cover, birthday and charity leaves, staff purchase discounts, as well as other allowances to the right candidates.

Interested parties please submit your application by clicking ‘Apply Now’.

For more information about NeoDerm, please visit our website: https://www.neoderm.com.hk

All personal data collected will be treated in strict confidential and be used for recruitment purposes only. Should you not be contacted within 2 months of the closing date of the advertisement, please consider your application to be unsuccessful.