Manager - Marketing Activations

As Manager, you will play a key role in driving high‑impact marketing activations that elevate Manulife’s brand awareness, excitement, and relevance. You will help plan and execute integrated campaigns and events, partnering closely with cross‑functional teams to ensure seamless delivery across multiple touchpoints.

Position Responsibilities

• Support/lead end‑to‑end planning and execution of brand and marketing activation campaigns spanning digital, social, events, and on‑ground experiences.
• Develop engaging content to amplify campaign visibility and engagement.
• Track performance across all activation touchpoints, contributing to monthly insights that optimize future initiatives.
• Maintain clear documentation and task trackers to ensure smooth project delivery and accountability.
• Proactively align with internal teams to clarify expectations, streamline coordination, and foster a collaborative environment.
• Support development of internal materials that deepen brand understanding and help teams activate the brand consistently.
• Identify opportunities to enhance campaign efficiency and activation quality through structured problem‑solving and feedback loops.

Required Qualifications

• Minimum 8 years’ experience in marketing, brand management, or communications, ideally within financial services or other regulated sectors.
• Strong project management capabilities with proven ability to juggle multiple stakeholders and deadlines.
• Excellent communication and interpersonal skills in English and Chinese
• Hands‑on experience in digital and social activation, content development, and campaign execution.
• Experience engaging MCV audiences is a strong advantage.
• Team‑oriented, proactive, solutions‑driven, and comfortable navigating a fast‑paced, high‑performance environment.

When You Join Our Team

• We’ll empower you to learn and grow the career you want.
• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
• As part of our global team, we’ll support you in shaping the future you want to see.

About Manulife And John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].

Working Arrangement

Hybrid