MENA Marketing Manager

Job Description

Responsible for marketing promotion for games published in the MENA region. Develop and execute promotion strategies tailored to regional market characteristics, local user behaviors, cultural and religious events, and patch content. Continuously enhance product influence, drive user engagement and brand reputation, and achieve regional distribution targets.

1. Regional Marketing: Contribute to user insight analysis, identification of key selling points, and creative marketing planning for core games in the MENA region. Oversee the implementation of marketing projects aligned with patch updates, local festivals, and brand promotion needs. Manage schedules, material preparation, resource allocation, and execution progress to ensure timely and successful project delivery.

2. Creator/KOL Ecosystem Operation: Expand and maintain the local KOL/creator pool, output clear cooperation briefs, and follow up on the quality of content production; iterate the localized creator incentive system to ensure accurate implementation of marketing actions and improve content productivity and conversion efficiency.

3. Local Event/Cross-border Cooperation Support: Connect with MENA regional and headquarters teams to assist in the delivery of regional events and the achievement of brand, content, IP, and other cooperation; link internal and external resources to ensure efficient implementation of cross-team cooperation.

4. Market Insight and Localized Creativity: Continuously pay attention to the social media ecosystem (TikTok/Instagram/YouTube, etc.), market trends, player preferences, and competitor dynamics in the MENA region, and provide compliant localized creative suggestions for the team.

5. Content Ecosystem Construction: Explore lightweight content production models such as UGC/AI creation to reduce the threshold for creation; pay attention to local content trends, try new schemes (such as reuse of English materials, local KOC content), and provide content support for regional growth.

Job Requirements

1. Education and Experience: Bachelor's degree or above, with at least 3 years of relevant work experience in game marketing/overseas distribution. Those with experience in MENA or emerging market projects are preferred.

2. Gaming Literacy: Passionate about the gaming industry, with in-depth experience in at least 3-6 mainstream mobile games, PC games, or console games. Those with in-depth experience in GTA-like games are preferred.

3. Core Competencies:

● Possess excellent teamwork, communication, project management, and pressure resistance abilities, with a macro perspective, strong execution, and attention to implementation details;

● Strong self-motivation, serious and responsible in work, with keen market insight and fast learning ability;

● Understand the cultural compliance, religious compliance, and platform policies in the MENA region, and be able to avoid compliance risks in marketing.

4. Language：Good English communication skills, proficiency in Arabic is preferred.

Job Description

负责 MENA 地区核心游戏的市场推广工作，结合区域市场特征、本地用户习惯、宗教 / 节日节点及版本内容，制定精准推广策略与宣传方案，持续提升产品影响力、用户关注度与正向口碑，达成区域发行目标

1. 区域推广：参与 MENA 地区核心游戏的用户洞察、卖点梳理、营销创意规划；根据版本更新、本地节日、品牌推广需求，推动市场项目落地执行，跟进时间表、物料准备、资源对接及执行进度，确保项目按计划完成。

2. 创作者 / KOL 生态运营：拓展与维护本地 KOL / 创作者池，输出清晰的合作 Brief，跟进内容产出质量；迭代本地化创作者激励体系，确保营销动作精准落地，提升内容产能与转化效率。

3. 本地活动 / 跨界合作支持：对接 MENA 区域和总部团队，协助地区活动交付。品牌、内容 IP等合作达成；连接内外部资源，保障跨团队合作高效落地。

4. 市场洞察与本地化创意：持续关注 MENA 地区社交媒体生态（TikTok/Instagram/YouTube 等）、市场趋势、玩家偏好及竞品动态，为团队提供合规的本地化创意建议

5. 内容生态建设：探索 UGC/AI 创作等轻量化内容生产模式，降低创作门槛；关注本地内容趋势，尝试新方案（如英文素材复用、本地 KOC 内容），为区域增长提供内容支撑。

Job Requirements

1. 学历与经验：本科及以上学历，3 年及以上游戏市场 / 海外发行相关工作经验，有 MENA 或新兴市场项目经验者优先。

2. 游戏素养：热爱游戏行业，深入体验至少 3-6 款主流手游 / PC / 主机游戏，有 GTA-like 类游戏深度体验者优先。

3. 核心能力：

● 具备优秀的团队协作、沟通、项目管理与抗压能力，拥有宏观视野与强执行力，关注执行细节；

● 自我驱动力强，工作认真负责，具备敏锐的市场洞察力与快速学习能力；

● 了解 MENA 地区文化合规、宗教合规及平台政策，能在营销中规避合规风险。

4. 语言能力：具备良好的英语沟通能力，掌握阿拉伯语者优先。