Brand Manager

About the Role

ZA Bank is for those who dare to reshape what banking can be—digitally native, socially connected, and relentlessly customer-first. As our next Brand Manager, you won’t just run campaigns; you’ll set new standards for creativity, customer obsession, and business impact in Hong Kong’s fintech landscape. You’ll envision and co-create the next generation of brand experiences, harness the power of AI, and turn every touchpoint into a moment that earns loyalty and sparks conversation.

You are the voice of our customers, our creative engine, and the strategic mind who can see where the market is heading—and lead us there.

Your Mission & Key Priorities

• Brand Campaign Visionary: Envision and architect integrated brand campaigns that don’t just meet objectives, but redefine what’s possible for digital banking in Hong Kong. Lead creative ideation and direction for all public-facing communications—print, digital, social, and video—setting a new creative benchmark for the category. Inspire teams and partners to create bold, culture-driving work that’s unmistakably ZA.
• AI Marketing Leadership: Pioneer the adoption of AI-powered marketing, unlocking new levels of personalization, automation, and impact—turning insights into unforgettable customer experiences. Collaborate cross-functionally to embed AI, predictive analytics, and content intelligence into every campaign and lifecycle communication. Position ZA Bank as an innovation leader by envisioning how AI can not only optimize, but transform, our marketing game.
• Customer Journey Orchestration: Re-imagine the end-to-end customer journey, championing seamless, emotionally resonant experiences that delight at every stage. Turn customer insights, pain points, and moments of truth into actionable, business-driving strategies—making ZA the most loved brand in the market. Be the customer’s voice in every strategic forum, ensuring our promise is felt in every interaction.
• Social Marketing Excellence: Shape ZA Bank’s social presence into the most engaging, buzzworthy, and authentic in Hong Kong banking. Set the pace on social content, influencer partnerships, and real-time engagement—turning trends into brand moments and customers into advocates. Envision social as an engine for brand love, not just awareness—creating content that people want to share and talk about.
• Marketing Events & Partnerships: Imagine and execute signature events, pop-ups, and collaborations that make headlines and bring our brand to life—on the street, online, and in culture. Forge breakthrough partnerships with creators, startups, and brands that expand our reach and cultural relevance. Lead the team in designing immersive, memorable experiences that create lasting business and brand impact.

What We’re Looking For

• Strategic Vision: Proven ability to see the big picture, anticipate trends, and set a bold agenda for brand and marketing.
• Creative Leadership: Hands-on experience leading creative ideation, developing briefs, and guiding teams/agencies to award-worthy work.
• Experience: 6+ years in brand management, integrated marketing, or customer experience—ideally in digital-first, high-growth environments.
• Business Acumen: Ability to connect brand, campaign, and customer strategy to business KPIs and commercial outcomes.
• Customer Obsession: Relentless focus on customer insights and experience; turns feedback into action that surprises and delights.
• AI & Digital Fluency: Comfortable with AI-driven marketing tools, analytics, and martech; ready to push boundaries.
• Communication: Exceptional written and verbal skills; confident presenting to senior leaders and external partners.
• Project Management: Strong multitasking, organizational, and decision-making skills.
• Social DNA: Deep understanding of social platforms, influencer culture, and digital trends in Hong Kong.
• Education: Bachelor’s degree in marketing, communications, or related field.

Mandatory Reference Checking Scheme

Mandatory Reference Checking Scheme (MRC Scheme) may be applicable for certain relevant positions. It is a standardised reference-checking arrangement that is designed to support the integrity of "authorized institutions" regulated by the Hong Kong Monetary Authority (HKMA). Pursuant to the MRC scheme, our Bank will conduct a mandatory reference check by requesting information from each relevant former and current employer of applicants. For more details about the MRC Scheme, please visit the website of the Hong Kong Association of Banks: https://www.hkab.org.hk/en/page/5/mandatory-reference-checking-scheme-phase-2

Applicants who are not invited for an interview within the 8 weeks after submission of application may assume their applications unsuccessful. We may review applications received for suitability for other posts within the Company. All personal data provided will be treated in strict confidence and used strictly for recruitment-related purposes only. We shall retain the personal data of unsuccessful applicants for a period of 24 months upon receipt of such application.