Offline Marketing Manager

We are looking for a hands-on, ownership-driven Offline Marketing Manager to lead on-ground activations for Vittam. This role is for someone who thrives in the field running expos, masterclasses, and roadshows with full commercial accountability. You will own the entire event lifecycle, from planning to post-event reporting, and work closely with the digital team to ensure offline and online efforts move in the same direction.

Key Responsibilities

• Take full ownership of executing events end-to-end expos, masterclasses, and roadshows with complete accountability for commercial outcomes.
• Build and manage a lean vendor network; negotiate hard on venues, fabricators, A/V, and print to secure the best value while protecting the budget.
• Run fast, hyper-localised BTL activations and roadshows, adapting messaging to specific markets to generate real ground-level traction.
• Handle the entire pre-to-post event ops cycle including logistics, shipping, and day-of floor management to ensure nothing slips.
• Design airtight on-site lead capture processes and hand over clean data to the CRM team so every walk-in enters the funnel.
• Track and report honestly on the metrics that matter — CPL, footfall, and pipeline growth.
• Work closely with the digital team to ensure offline activations and online campaigns are joined up seamlessly.
• Show up on the ground with high ambition, strict budget control, and a zero-excuses attitude.

What We’re Looking For

• 3+ years of experience in offline/BTL marketing, field activations, or event management.
• Proven track record of independently running multi-city roadshows or large-scale events.
• Strong vendor negotiation skills and a solid understanding of event budgeting.
• Hands-on, field-first mindset — comfortable being the person who makes things happen on the ground.
• Ability to capture and manage leads on-site with process discipline and CRM handoff accuracy.
• Strong communication skills to coordinate across vendors, digital teams, and internal stakeholders.
• Comfort working in a fast-paced, startup environment with shifting priorities.

What You Can Expect In Return

• Statutory benefits like PF & Gratuity
• Health Insurance
• Flexible Working structure
• Professional development opportunities
• Collaborative and inclusive work culture

Vittam An EduFund Company

Vittam is a newly launched business vertical of EduFund, focused on B2B Mutual Fund distribution and the IFA (Independent Financial Advisor) ecosystem. Already live with 200+ active partners, Vittam is now entering a high-growth phase and is looking for a senior sales leader to own, scale, and build this business ground-up.

Vittam is being built to empower IFAs, RIAs, and wealth partners with a modern, scalable platform to grow their advisory business while delivering best-in-class investment solutions to end customers.

Learn more about the platform: https://vittamfin.com/

About EduFund

EduFund is India’s first dedicated education-focused fintech platform, built to help Indian families plan, save and secure their child’s education. Founded in 2020, our mission is to remove financial stress from education planning.

We offer a full suite of solutions, including investments, education loans, visa and immigration support, international remittance, and expert counselling, making it India’s only end‑to‑end education financial planning platform.

Whether it's saving early or funding a degree abroad, EduFund helps parents make smarter financial decisions for their child’s future.

With 2.5 lakh+ families, 40+ AMC partners, 15+ lending partners, and a growing presence across Tier 1 and Tier 2 cities, EduFund is becoming the go-to platform for education financing in India.

In July 2025, EduFund raised $6 million in Series A funding, led by Cercano Management and MassMutual Ventures, bringing the total capital raised to $12 million.

Website - https://www.edufund.in/

Skills: events,accountability,networking,marketing accountability,communication,expos