Deputy General Manager Marketing

Roles & Responsibilities of DGM Marketing -

• Strategic Marketing Planning: Develop and implement marketing strategies for residential and commercial projects.
• Brand Management: Strengthen brand visibility through integrated campaigns across digital, print, and on-ground channels.
• Lead Generation & Sales Support: Collaborate with sales teams to design campaigns that generate qualified leads and improve conversion rates.
• Digital Marketing Oversight: Manage SEO, SEM, social media, paid ads, and website optimization to maximize reach.
• Market Research & Analysis: Conduct competitor benchmarking, analyze buyer trends, and identify new opportunities.
• Event & Promotion Management: Organize property launches, exhibitions, and promotional events to attract potential buyers.
• Budget Management: Plan and monitor marketing budgets, ensuring cost-effective execution.
• Stakeholder Engagement: Build strong relationships with brokers, channel partners, and external agencies.
• Team Leadership: Mentor and manage the marketing team, fostering creativity and accountability.
• Performance Tracking: Measure ROI of campaigns, prepare reports, and recommend improvements.

📊 Qualifications & Experience

• MBA/PGDM in Marketing or related field.
• 8–12 years of progressive experience in marketing, preferably in real estate or property development.
• Strong knowledge of real estate markets, buyer behavior, and regulatory frameworks (RERA compliance).
• Proven track record of managing large-scale campaigns and achieving sales targets.
• Excellent leadership, communication, and negotiation skills.
• Proficiency in digital marketing tools, CRM platforms, and analytics software.