Marketing Manager

Join the Magic

Our Mission

At Puratos, we create innovative food solutions for the health and well-being of people everywhere. As the global leader in bakery, patisserie and chocolate ingredients, we help our customers to be successful with their business, by turning technologies and experiences from food cultures around the world into new opportunities.

We are more than 11.000 employees in over 85 countries and a consolidated turnover of 3.6 billion euros (in 2025). Our passion for innovation, a pioneering spirit and the unique Puratos culture drive our solid growth and vision for the future This, along with our commitment to our local communities, is what makes working at Puratos so magical.

To strengthen our team in Bulgaria, we are looking for:

Marketing Manager

(Pernik, Bulgaria)

Your Mission

Reporting directly to the GM of Bulgaria, while having a dotted line of reporting to Regional Marketing Director, you will take ownership of product management and communication regarding all the ingredients that we produce. You will also work closely with our sales and food technology teams to help with the growth of our business. In addition, you will be involved in activities of other departments as well in order to help deliver our strategy.

What You Will Do

Manage and execute all marketing activity in line with 4 pillars:

• Product

Be the product expert in Marketing for your focus business units

Define the range structure for key products in the portfolio

Ensure all products / brands have clear and relevant proposition and price positioning

Manage product projects including new launches, portfolio reviews and benchmarking

Work with head office and the R&D team to define and manage short-, medium- and long-term product focus and innovation pipeline in line with Puratos UK strategy.

• Communications

Define your business unit’s communication plan and campaigns to ensure visibility and high awareness of products and capabilities in the market and across channels

Build corporate image as a reliable partner in innovation by driving thought leadership and other high-quality content

Ensure comms messages align with Group communication

Manage all comms for your focus business units: Sales tools, advertising, PR, social media, direct marketing, trade marketing, sponsorships, events.

• Market intel

Collect and communicate relevant PESTLE factors impacting your focus business units.

Inspire the sales, marketing and technical teams to work closely together to ensure innovations, finished products and concepts are based on consumer insights.

Collect, analyse and present consumer insight for NPD and ad-hoc research.

• Customer

Support sales in 1:1 approach to large and medium accounts through the presentation of market insights.

Engage with stakeholders at customers and provide marketing support, including relevant project related consumer insights, and taking the lead in driving category management.

Department activities

Distributor marketing

Own and execute the distributor marketing plan working with the marketing and sales team to agree focus products, adverts and promotions.

Competitor analysis

Be the team’s competitor expert, tracking and researching competitor activity, getting input from the sales team, in order to monitor risks and possible impacts on strategy.

Market analysis

Review of the size of the ingredients markets and understand the current market share in order to review performance vs strategy.

Event support

Support the marketing team with events such as Taste Tomorrow.

Budget

Ensure spend is monitored and in line with budget agreed by the Marketing Director.

What We Expect From You

• Relevant prior experience within marketing
• University degree in Business and/or Marketing. CIM or MBA preferred
• A metric focused and data-driven personality
• Excellent copywriting skills: product descriptions, digital copy, press releases, blogs, editing/proofreading
• Strong project management and organization skills
• An understanding of direct response advertising including Google Adwrds and Social Media lead generation
• Able to communicate in an engaging and professional manner and build relationships
• Self-motivated individual, able to drive projects autonomously
• Able to resolve complex issues in a reasonable and logical manner
• Good marketing knowledge (theoretical & practical) and up to date with the latest developments in the field of marketing
• Able to travel locally and internationally
• Full product training will be provided so knowledge of the products is not necessary but an interest in ingredients, the bakery category and in particular sourdough is essential.
• Perform according to Puratos working principles and core values; team spirit, passion, quality, courage, vision, and ethics – and live the Puratos Magic

What You Can Expect From Puratos

We are a warm family company with a historical growth track record and a clear long-term vision for the future. We promote a caring, trustful and respecting work environment by putting people first.

We at Puratos cultivate an inclusive global workplace, that fully embraces diversity and equal

opportunities for all. We strive to reflect the richness of our customers, communities and society, accelerating our ability to innovate and deliver on our commitments.