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Robert Half Linkedin · Posted 2mo ago

Product Marketing Manager

New Caledonia

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Indexed description

Overview

We’re seeking a Product Marketing Manager with a strong understanding of retail and in-store customer behavior. This role focuses on clearly positioning products, leading launches, and translating features into simple, compelling messages that resonate at the point of purchase.


Responsibilities

  • Develop product positioning and messaging grounded in real customer insights
  • Lead product and feature launches across marketing and sales channels
  • Translate product features into clear, customer-focused benefits
  • Partner with Product, Sales, Merchandising, and Creative teams
  • Create sales enablement and in-store marketing materials
  • Gather feedback from retail environments to refine messaging


Preferred Experience

  • Background in retail, in-store marketing, merchandising, or customer-facing roles
  • Strong communication and storytelling skills
  • Experience supporting cross-functional launches

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