Regional Branding & Partnerships Manager - LATAM

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsibilities

• Identify and evaluate partners who will share our vision
• Negotiate brand partnerships to meet business goals and objectives
• Set, build and execute partnership strategy and activation plans
• Collaborate with cross-functional and regional teams (brand marketing, comms, insights, design, content, data, product, social media, legal) to set and align on annual plan (e.g., product-market fit, setting goals, budget, channels)
• Use a data-driven model to set up goals, and evaluate short and long term campaign performances
• Control complex global budgets and drive ROI
• Share thought leadership and market/product intelligence
• Guide key regional/local branding teams to positively impact our overall marketing operational excellence
• Own and lead complex projects and challenges
• Be proactive, resourceful and action-oriented

Requirements

• 8+ years of experience in brand partnerships and marketing, including sports, music and/or entertainment partnerships and sponsorships
• Excellent project management, strategic planning, relationship building and storytelling abilities
• Experience managing partners, internal teams and agencies across global projects
• Strong grasp of brand culture/vision and partnerships relevance
• Creative and data driven mindset
• Concise writer and speaker
• A background in Crypto or an understanding of Web3 Products (NFTs, Fan Tokens) would be a plus
• Thrive in a fast-paced environment
• High level of intellectual curiosity

Why Binance• Shape the future with the world’s leading blockchain ecosystem• Collaborate with world-class talent in a user-centric global organization with a flat structure• Tackle unique, fast-paced projects with autonomy in an innovative environment• Thrive in a results-driven workplace with opportunities for career growth and continuous learning• Competitive salary and company benefits• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
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