Senior City Business manager (Brand Execution-BTL)- Mumbai, New Mumbai, Noida

Role- Senior City Business manager (Brand Execution-BTL)- Mumbai, Navi Mumbai, Noida (One position per city)

Excellent communication skills in Hindi, English, and the regional language are required,

Noida (Hindi is must) must know the city well geographically

Mumbai & Navi Mumbai (Hindi and Marathi is must), must know the city well geographically

Work days: 6 days working, Weekly off: Monday (Sunday working day)

About The Role

We are seeking a highly motivated, resourceful, and street-smart city business Manager to lead and execute onground BTL (Below-the-Line) marketing campaigns within the assigned city/geography. This role is crucial for driving brand visibility and consumer engagement through localized activities in Residential Welfare Associations (RWAs) and societies. The Sr. BDM will be responsible for end-to-end campaign ownership, team management, stakeholder relations, and ensuring operational excellence against strict timelines.

Job Description

• Campaign Strategy and Execution (On-Ground BTL Focus):
• Campaign Management: Lead the planning, execution, and management of various localized BTL

Campaigns, Including But Not Limited To

○ Lift Branding

○ Gate Branding

○ Flea Market participation

○ Canopy Activities

○ Door-to-Door Sampling

○ Targeted WhatsApp Campaigns within RWA/Societies networks.

• Team Leadership: Manage, mentor, and guide a small team of 4-5 Business Executives to ensure

flawless campaign deployment and adherence to operational standards.

• Permissions and Negotiation: Proactively secure necessary permissions for executing activities within

societies/RWAs, utilizing strong negotiation and convincing skills to establish favorable terms.

• Vendor Network Management: Create and maintain a robust, reliable network of local vendors (logistics, printing, manpower, etc.) to support smooth campaign operations and manage vendor relationships effectively.
• Operational Excellence and Time Management:
• Logistics & Planning: Demonstrate sharp time management, on-field management, and strategic

logistical planning skills to ensure all campaigns are executed precisely and strictly adhere to established

deadlines.

• Vigilance and Communication: Maintain extreme vigilance on all communication channels (emails,

WhatsApp) to ensure rapid response and timely dissemination of critical information.

• Reporting & Analysis: Utilize strong Excel skills to create detailed campaign performance dashboards,

tracking key metrics, expenditure, and effectiveness for leadership review.

• Stakeholder Management and Communication:
• Stakeholder Relations: Exhibit amazing stakeholder management skills, effectively balancing the

needs of internal teams, external vendors, and RWA/Society administrators.

• Interpersonal Collaboration: Possess amazing cross-functional interpersonal skills to coordinate

effectively with internal departments (e.g., Marketing, Sales, Finance) to ensure cohesive campaign

support.

• Conflict Resolution: Demonstrate strong conflict management and client escalation management skills,

acting as the primary point of contact for resolving on-ground issues swiftly and professionally.

• Communication Skills: Maintain excellent communication skills, both verbal and written, ensuring

clear, professional, and persuasive interaction with all parties.

• Local Expertise and Network Building:
• Local Knowledge: Be exceptionally well-versed with the geography, demographics, and key societies

of the particular city.

• Rapport Building: Display excellent rapport building skills to establish long-term, trustworthy

relationships with key RWA personnel and local influencers.

• Language Fluency: Must speak the local language fluently to facilitate effective communication,

negotiation, and rapport building within the community.

• Local Residency: Must be currently residing in the same city to ensure immediate availability and deep

local understanding.

• Ownership and Personal Attributes:
• Ownership: Demonstrate an extreme sense of ownership and responsibility over campaign success,

budget adherence, and team performance.

• Multitasking: Ability to effectively multitask and prioritize simultaneous activities and projects under

pressure.

• Street Smartness: Possess a high degree of street smartness, demonstrating practicality, quick

decision-making, and adaptability in challenging field environments.

Required Qualifications And Experience

• 5+ years of experience in Business Development, Field Marketing, BTL Campaign Management, or related

sales operations of a city including managing sales team .

• Proven experience managing small field teams and delivering measurable results in localized campaigns.
• Mandatory residency within the designated city.
• Fluency in the local regional language is mandatory.
• High proficiency in Microsoft Excel for data analysis and dashboard creation.
• Demonstrated negotiation and conflict resolution skills.

Success Metrics :Success in this role will be measured by:

• Timely and successful execution of all assigned BTL campaigns.
• Effectiveness of negotiation in securing permissions and optimizing vendor costs.
• Quality of dashboards and reporting provided.
• Positive feedback regarding stakeholder and RWA relationship management.
• Overall productivity and engagement of the field team.

Skills: negotiation,btl,team management,managing operations,digital,proptech,monetization,brand execution,campaigns,communication,ownership,communication skills,saas,rwa