Regional Marketing - APAC

At Bose Corporation, we believe sound is the most powerful force on earth — and for over 60 years, we have been a company built on innovation, excellence, and independence. Privately owned, fiercely customer-focused, and driven by our values, we continue to lead industries and transform lives through sound.

Today, Bose Corporation is entering an exciting new era. Across multiple global Business Units and Global Functions, we are shaping the future of audio technology, automotive, luxury, and premium experiences. We invite you to join us in this transformation.

Job Description

The APAC Marketing Manager leads marketing strategy and execution for McIntosh and Sonus faber across the Asia Pacific region. This role translates global direction into impactful regional brand initiatives, while owning the planning and budgeting process to drive both marketing effectiveness and business growth.

Roles & Responsibilities

Planning & Activations

• Develop and own the regional activation plan, calendar, and budget, in alignment with global strategy and regional sales priorities.
• Build and execute regional marketing initiatives to drive brand awareness, consideration, and demand among four key audiences: existing audiophiles, new luxury buyers, design advisors, and aspiring luxury buyers.
• Localize global brand activations and partnerships to meet regional market needs and support sales growth.

Customer Enablement

• Build and maintain relationships with regional distributors and dealers to support local activations and inform the broader customer support framework.
• Lead the rollout of marketing assets and guidelines across regional dealers, distributors & sales channels.

Reporting & Insights

• Partner with regional sales teams, distributors, and dealers to gather local market insights that inform regional and global strategy.
• Set KPIs for regional activities, generate reports to evaluate performance, and share learnings to optimize future marketing efforts.

Cross-Functional Collaboration

• Work cross-functionally with the Group Marketing Center of Excellence (COE) team in China for Chinese market initiatives.
• Partner closely with APAC sales team to enable dealer & distributor support and regional growth objectives.
• Manage Chinese social media platforms (e.g. WeChat, Red) in partnership with Global creative team and Marketing Group COE
• Support regional PR efforts in coordination with the local PR manager and global PR team to amplify brand visibility in key markets.
• Coordinate with Automotive teams (Bose & partner OEMs) on regionally relevant partnership activations

Experience

• 8+ years of experience in marketing program or project management, preferably in a corporate or global setting.
• Proven experience managing cross-functional marketing initiatives from strategy through execution.
• Strong background in campaign planning, product launches, and go-to-market strategies.
• Experience working with creative teams, product marketing, and sales enablement.

Skills

• Exceptional project management and organizational skills.
• Strong communication and stakeholder management abilities.
• Ability to manage multiple complex projects simultaneously under tight deadlines.
• Analytical mindset with experience in performance tracking and reporting.
• Comfortable working in fast-paced, matrixed environments.

Details

• Location: Flexible, greater APAC
• Availability to travel minimum 2-3 weeks per quarter
• Language: English fluency mandatory, additional languages an added bonus

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Our goal is to create an atmosphere where every candidate feels supported and empowered in the interviewing process. Diversity and inclusion are integral to our success, and we believe that providing reasonable accommodation is not only a legal obligation but also a fundamental aspect of our commitment to being an employer of choice. We recognize that individuals may have different needs and requirements based on their abilities, and we provide reasonable accommodations to ensure ideal conditions are met during the application process.