Brand Manager (Food / Beverage)

We are looking for a potential candidate passionate about developing brand strategies, marketing plans, and product innovations to drive product growth, and comfortable working cross-functionally to execute these strategies and ensure brand consistency.

Responsibilities

• Formulate and implement brand strategies based on strong market analysis, competitor analysis and internal portfolio analysis.
• Support business vision by driving strong brand preference via brand-building activities and new product development.
• Optimizing brand communication and activation results in increased sales, and brand loyalty and improves market share and customer target.
• Work with Trade and Sales teams on the implementation of marketing activities.
• Managing marketing spending based on the budget given.
• Ensure all brand strategies are underpinned by strong and in-depth consumer understanding.
• Work closely with advertising and media agencies to ensure delivery of brand plans that are in line with budgets and brands' positioning.
• Analyze the research findings and insights and turn them into actionable brand plans.
• Consistently monitor & analyze brand performance, distribution channels, market situation and competitors to achieve business objective and ensuring marketing budgets are met.

• Bachelor's degree or equivalent in Marketing
• 5+ years' of working experience especially in brand management or marketing
• Experience in an FMCG company is an advantage
• Excellence communication skills in English

Focal Resource Recruitment Co., Ltd.

Recruitment License No.: 1842/2566