Manager, Direct Marketing-Annual Giving

Food Bank’s Manager of Direct Marketing-Annual Giving provides leadership for the cross-channel cultivation, solicitation and stewardship of Food Bank’s donors. This individual works with both internal and external service partners to develop and implement digital and direct mail strategies to engage donors for new, continued, and repeatable annual support.

Duties And Responsibilities

Under the leadership of the Senior Manager, the Manager, Direct Marketing-Annual Giving will:

• Work with unit Directors and team members to create and activate a comprehensive annual donor solicitation, engagement and retention program;
• Support outsourced direct marketing contract including direct mail, email, and other digital fundraising components;
• Oversee engagement, solicitation, retention, and stewardship of recurring gift donors (Big Apple Partners) who sustain their support through monthly giving channels;
• Manage the communications and engagement of peer-to-peer fundraisers including “Give Your Birthday” and Virtual Food Drives;
• Develop and execute digital communication strategies across multiple platforms to elevate the Food Bank brand and drive fundraising success;
• Draft, edit and proofread copy, including emails and organizational newsletters;
• Collaborate with Marketing/Communications to secure appeal content and ensure direct mail and special fundraising vehicle communications are integrated and on-brand
• Work closely with Programs and Research Teams to make sure appeals have the most up-to-date impact stats and accurately describe our work;
• Track direct marketing responses and ensure efforts are mapped correctly to donor database;
• Maintain archive of all appeal creatives across channels and update with results at campaign completion for future comparatives;
• Increase and optimize engagement, monitor trends, and leverage multiple platforms to retain and gain support for Food Bank from key audiences;
• Keep abreast of direct marketing, communication and fundraising trends in order to continuously offer suggestions and ideas to help grow Food Bank’s donor base and keep current donors engaged;
• Respond to occasional inquiries from donors
• Support special engagement events

• Bachelor’s Degree or equivalent years of experience;
• Minimum of 3 to 5 years of experience working with direct mail and online fundraising;
• Professional experience in non-profit development preferred;
• Strong written and verbal communication skills;
• Ability to set priorities, meet deadlines and work as part of a team;
• Experience with Raiser’s Edge or comparable database;
• Ability to create persuasive copy with compelling narratives;
• Experience in digital media production and content creation a plus (Adobe Creative Cloud, video production, HTML & CSS, Content Management Systems, etc.);
• Resourceful, flexible, and a great problem-solver;
• Commitment to social justice/hunger issues.
• Demonstrates and works to embody Food Bank’s vision, mission, values, and core competencies

Featured Benefits 

• Competitive Health Benefit Package (Medical, Dental & Vision)
• 403(b) Retirement Plan with company match
• Generous paid time off (PTO, Holidays, Birthday Off, Volunteer Time, 4-Day Work Weeks during the Summer & more!)
• Paid Parental Leave
• Flexible Spending Accounts (FSA), Dependent Care Accounts (DCA) & Commuter Reimbursement Accounts (CRA)
• Learning & Development Opportunities (Robust LinkedIn Learning library, Lunch & Learn Sessions, internal employee development & more)
• EAP, wellness and mental health resources
• Discounted staff perks (e.g., movie tickets, gym memberships, travel)

At Food Bank for New York City, we pride ourselves on having a People-First Culture, our people are our greatest strength. In addition to our benefits, we offer employee engagement opportunities such as our culture committee, annual organization celebrations and more!