Marketing Manager

Title: Marketing Manager

Location: Great Neck, New York (U.S.A)

About Bayport Funding:

Bayport Funding is a real estate investment lender specializing in fix-and-flip, bridge, and investor-focused loan products. We partner closely with real estate investors, brokers, and developers to provide transparent, fast, and flexible capital solutions. Our culture emphasizes partnership, execution, and results.

Summary of position:

The Marketing Manager will be responsible for developing and executing Bayport Funding’s overall marketing strategy and overseeing day-to-day marketing initiatives. This role will lead marketing efforts with the goal of driving loan volume, increasing brand awareness, and supporting sales growth across investor-focused lending products. The position blends strategic planning with hands-on execution across digital marketing, content, events, paid media, and lead generation.

The ideal candidate has experience in financial services, real estate, or B2B marketing and thrives in a performance-driven environment. This role will be in office X days per week.

Key Responsibilities:

• Marketing Strategy & Collaboration: Develop and execute integrated marketing strategies aligned with business goals; manage the annual/quarterly marketing calendar and partner closely with sales, leadership, and external partners.
• Lead Generation: Drive high-quality lead acquisition from real estate investors, brokers, and developers through optimized inbound and outbound channels that support pipeline growth.
• Content & Digital Marketing: Oversee content creation (case studies, thought leadership, email, social), manage agencies and freelancers, and execute a branded social media strategy that generates qualified leads.
• Sales Enablement: Equip loan officers and originators with effective collateral, insights, and campaign support to improve conversion rates.
• Brand & Positioning: Build and maintain a consistent brand identity and clearly differentiate Bayport Funding from traditional banks and competing lenders.
• Events & Campaign Execution: Lead conference and event marketing and manage multi-channel campaigns including email, paid media, digital, PR, OOH, and event support.
• Performance & Optimization: Track and report on marketing performance (ROI, conversion, CAC) and use insights to optimize future campaigns.

QUALIFICATIONS:

• 4+ years of marketing experience, preferably in financial services, real estate, lending, or B2B environments.
• Experience driving lead generation initiatives.
• Strong understanding of digital marketing, paid media, CRM systems, and marketing analytics.
• Experience supporting sales teams with enablement tools and campaigns.
• Excellent communication, project management, and organizational skills.
• Ability to balance strategic thinking with hands-on execution.

What We Offer

• Competitive salary, 401K, benefits
• Opportunity to build and scale marketing at a growing private lending firm
• Collaborative, entrepreneurial culture
• Exposure to leadership and meaningful impact on business growth