Digital marketing executive

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels BS/MS degree in marketing or a related field Proven working experience in digital marketing Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Experience in optimizing landing pages and user funnels Experience with A/B and multivariate experiments Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) Working knowledge of ad serving tools (e.g., DART, Atlas) Experience in setting up and optimizing Google Adwords campaigns Working knowledge of HTML, CSS, and JavaScript development and constraints Strong analytical skills and data-driven thinking All your information will be kept confidential according to EEO guidelines. Founded in 2018, United Steel began as a small family-owned business in the UAE. Its founder, SALEH AMER ALAMERI, had a passion for building and a drive to create something of his own. With just a few employees and a handful of tools, he started by taking on small residential projects like remodeling kitchens and bathrooms. Today, United Steel is a leading construction company with a reputation for excellence in the industry. The company has completed hundreds of projects across the UAE and employs a team of highly skilled professionals. Despite its growth, the company remains committed to its core values of quality, integrity, and customer satisfaction, and continues to operate as a family-owned business. Originally posted on Himalayas