Digital Marketing Manager (B2B Experience)

Lead Market Demand That Converts Into Measurable Growth

Lead digital growth that delivers real business results. At Emapta, our Digital Marketing Manager drives high-performance demand generation, paid media strategy, and pipeline growth across global markets. This is a long-term global career for top 1% marketing leaders seeking strategic influence, world-class opportunities, and meaningful impact in a company built for excellence.

Job Overview

Employment type: Indefinite Term Contract

Shift: Day Shift | 08:00 AM - 05:00 PM | Consecutive Off

Work setup: Hybrid / Work From Home

Exciting Perks Await!

• 5 days work week
• Work from home arrangement
• 20 vacation days in total
• Prepaid medicine
• Fully-customized Emapta laptop and peripherals
• Indefinite term type contract
• Direct exposure to our clients
• Career growth opportunities
• Diverse and supportive work environment
• Prime Office Locations - Bogotá and Medellin
• Unlimited upskilling through Emapta Academy courses (Want to know more? Visit https://emapta.com/training-calendar/)

The Qualifications We Seek

Education

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field
• Master's degree or relevant certifications preferred

Experience & Technical Expertise

• 5+ years of B2B digital marketing experience with strong expertise in paid media and performance marketing
• Proven success managing and optimizing campaigns across Google Ads (Search, Display, YouTube) and LinkedIn Ads
• Experience developing demand generation strategies aligned with pipeline growth and revenue goals
• Proven leadership experience managing paid media specialists or digital marketing teams
• Strong knowledge of paid media strategy, campaign structure, audience targeting, optimization, and funnel performance metrics
• Advanced analytical skills in interpreting campaign data, identifying trends, and translating insights into actionable strategies
• Experience with HubSpot or similar CRM platforms for reporting and lifecycle management
• Strategic yet hands-on execution capability in live campaign environments
• Strong communication, cross-functional leadership, and project management skills
• Experience in lead generation and pipeline growth within B2B services, SaaS, or enterprise marketing environments
• Familiarity with Account-Based Marketing (ABM), intent data, audience enrichment platforms, conversion optimization, and website performance analytics

Your Daily Tasks

• Lead paid digital marketing strategy across Google Ads (Search, Display, YouTube), LinkedIn Ads, and other relevant paid channels, including audience targeting, segmentation, budget allocation, campaign structure, and messaging strategy
• Maintain hands-on oversight of campaign execution, performance analysis, and optimization across audience refinement, creative messaging, bid strategy, landing pages, and conversion improvements
• Develop end-to-end demand generation campaigns that drive lead quality, pipeline growth, and revenue through strategic channel mix, sequencing, messaging, and content planning
• Manage and mentor paid media specialists, provide strategic direction, align priorities and timelines, and oversee campaign execution and performance optimization
• Collaborate with content, creative, web, and SEO teams to align messaging, campaign assets, landing page performance, and conversion optimization with business goals
• Own digital campaign analytics and reporting, using data to optimize channel performance, budget allocation, conversion rates, pipeline progression (MQL to SQL to Closed), and revenue impact
• Leverage Google Ads, LinkedIn Ads, HubSpot, and ABM/intent tools such as Apollo to strengthen campaign execution, lifecycle reporting, and performance tracking
• Contribute to process improvements that enhance marketing efficiency, scalability, and client service effectiveness

Your Future Team at Emapta Latam

Join Emapta and be part of a company reshaping global outsourcing through integrity, innovation, and people-first partnerships. Since 2010, Emapta has built tailored teams for 1,000+ clients worldwide with 10,000+ professionals across global hubs. With competitive rewards, modern workplaces, and strong career mobility, Emapta empowers ambitious talent to grow, lead, and create meaningful impact on an international stage-right from Colombia.

Apply now and make your mark.

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