Live Streaming Product Manager – Consumer Experience & Growth

Responsibilities

• Own the live room experience: watch, interact, and convert

• Design user flows: entry → retention → engagement → purchase

• Define and execute consumer incentive strategies.

• Optimize key metrics: ◦ Watch UV & duration ◦ Conversion (CTR, CVR, GPM)

• Work closely with engineering, design, and data teams to iterate fast

• Identify and build high-impact interaction mechanisms (e.g., pinning, countdown, vouchers)

• Collaborate with creator & seller teams to improve supply and conversion performance

Requirements

• 2–6 years in product management

• Experience in live streaming / short video / content products

• Strong intuition for user behavior and engagement

• Experience in e-commerce conversion optimization

• Data-driven but not data-dependent (can form hypotheses quickly)

• Ability to move fast in ambiguous environments

What Success Looks Like

• Users stay longer in live rooms

• Conversion from live significantly improves

• Live becomes a habitual destination, not a feature