Assistant Manager, Marketing

Born from Hong Kong's demand for fast, convenient, and reliable payment solutions, Octopus introduced the world's first contactless multi-modal transit payment system in 1997. Since then, this homegrown FinTech company has pioneered innovative payment solutions for urban living across four continents. Our Vision To become the most preferred payment and lifestyle companion that connects customers and business partners through our best-in-class products and services. Our Mission Making everyday life easier. Our Values Customer Centricity, Simplicity & Trustworthiness. Dedicated to addressing customer needs and adapting to evolving market trends, Octopus has broadened its services beyond transportation to encompass retail, e-commerce, cross-border transactions, and travel abroad. Today, we serve approximately 98% of Hong Kong’s population, processing around 15 million transactions at more than HK$300 million on average daily. At the heart of our success are our colleagues. We value mutual respect, foster collaboration, and encourage innovation and partnership. Join us and shape the future of payment solutions. Your impact starts here!

Job Responsibilities:

• Play a key role to design and deliver measurable and sustainable integrated marketing campaigns that drive retail business targets
• Collaborate closely with internal stakeholders, external partners, vendors, and retail merchants to deliver mutually beneficial marketing initiatives
• Strengthen brand visibility and customer engagement in the retail market, ensuring brand consistency and compelling messaging across all campaigns
• Develop marketing communication materials, including content and visuals planning, performance measurement, marketing automation, and social media operations. Ensure quality delivery of marketing executions in a clear and simple manner
• Manage end‑to‑end marketing programme implementation, prepare business reports and performance tracking and analyses, evaluates effectiveness of digital programs and provide insights to optimise campaign results
• Support ad‑hoc projects and tasks as assigned

Job Requirements:

• Degree holder in Marketing, Business Administration or equivalent 
• Minimum 5 years’ relevant working experience, with solid exposure to digital marketing/CRM 
• Relevant experience in merchant partnerships or retail collaboration
• Experience in using digital marketing automation tools, such as Adobe Campaigns
• Hands-on experience with marketing applications and data analytics tools, including Google Analytics, Power BI, etc.
• Proficient in MS Office, including Word, PowerPoint, and Excel, and leveraging AI tools to enhance daily work efficiency
• Experience in video and photo editing will be considered an advantage
• Proven experience in managing integrated campaign execution (including content creation and production, social media angle and insights)
• High attention to detail and ability to work independently under tight timelines 
• Passionate about digital marketing, e-commerce, and technology innovations

We offer successful candidate an attractive remuneration package and excellent career prospects. Interested parties please send your resume, present and expected salary, contact details and quoting the reference number by clicking "Apply Now"

Visit our web site: http://www.octopus.com.hk/ 

The personal data collected will be used for recruitment purposes only. If you are not contacted by us within six weeks, you may consider your application unsuccessful. Personal data with an unsuccessful applicant will be destroyed 12 months after rejection of the application. During this retention period, you have the right to request for correction or destruction of your personal data at any time. Any request for the correction or destruction of personal data should be addressed in writing to our Human Resources & Administration Department.

Octopus is an equal opportunity employer and all employment decisions and Human Resources policies are administered; especially those relating to recruitment & selection, compensation & benefits, promotion & transfer, training & development and termination & redundancy; without discrimination on the basis of age, race, colour, religion, sex,national origin, marital status, pregnancy, physical and mental disability and family status but on genuine occupational qualification, job performance, employees’ ability and internal/ external relativities.