Senior Manager, Trade Marketing

ROLES & RESPONSIBILITIES

• The incumbent will be responsible in developing and executing integrated, value-added customer and market specific business/brand building opportunities based on category, brand and consumer insights designed to drive volume, consumption, share and profitability in designated channel(s)/region(s).
• Align & support sales and marketing objectives through trade marketing programs with trade customers to strengthen business relationship and work closely with the brand’s team in establishing & integrating brand and trade strategy to attain profitable and sustainable brand and channel/regional growth.
• Accountable for uncovering key opportunities which impact company portfolio and developing solution-based selling tools and presentations to target those opportunities as well as initiating localize promotional activities in assigned channel(s)/region(s).
• Set directions on trade / channel / account’s activations ranging (preparation, mechanics, pricing, analysis and post evaluation) including trade and in-store merchandising and distribution programs.
• Work closely with Regional, Account and Brand Managers in achieving overall company’s objectives across specific channels/territories.
• Support the sales team to ensure the delivery of business target through close support and monitoring of the business
• To develop short to long term Trade Marketing Annual Operation Plan by setting trade strategy across all channels to support Brands’ deliverables.

REQUIREMENTS

• Degree holder in Business Studies or its equivalent with minimum 9 years working experiences in FMCG companies in various functions (Sales/ Marketing/ Trade Marketing/ Channel Development).
• Possess strong planning and analytical skills, good business acumen, excellent communication and negotiation skills, creative and the ability to operate at the strategic level and meticulous with details.
• Proficiency in Nielsen Answers and Kantar WPO
• Competency in Microsoft Excel & PowerPoint with analysis capability, understanding of market knowledge, strong selling & presentation skill coupled with strong communication proficiency in both English and Malay would be required.