Trade Marketing Manager

Responsibilities

• Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and managing the Trade Marketing budget
• Improving brand presence and campaign execution across trade through excellence in in-store planning, execution, and tracking in alignment with the annual marketing priorities
• Leading and implementing channel-specific marketing strategies and plans for assigned retailers
• Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams
• Leading activation programs with partners to improve brand visibility
• Visiting the points of sale regularly to ensure that the brand is visible, and guidelines are respected
• To plan Exclusive SKUs Marketing Plan.
• To plan Joint Quarterly Marketing Plan.
• To plan Joint Business Plan, TTL, ATL, BTL Plan.
• To execute joint event planning: in-store, roadshows.
• Responsible to ensure that client interaction with Company is conducted in a timely and satisfactory manner.
• Work closely with the cross-functional teams (e.g. Marketing, Operation and Supply Chain Management) to ensure efficient and effective execution.
• Continuously build market knowledge and refer sales leads, customer feedback, and information on competitor activity to appropriate contacts within the organization.

Qualifications

• Minimum 2 years’ and above experience in trade marketing manager role.
• Minimum 1 year in managing Watsons/ Guardian Trade Marketing Plan.
• Minimum Diploma in Business Studies/ Marketing or any related discipline.
• Excellent Mandarin fluency both written and spoken is a must to effectively communicate with Mandarin-speaking clients.
• Good communication skills in English & Mandarin.
• Proven track record in similar position.
• Strong analytic skills.
• Good organization skills with the ability to handle multitasks concurrently and meet deadlines.
• Excellent teamwork spirit and time management skills.
• Creative thinking and generate relevant ideas for brainstorming sessions.