Director of Training & Franchise Performance

Spartan Floor Coatings is a rapidly expanding franchise brand specializing in premium concrete coatings, garage transformations, and residential/commercial surface solutions. With 18 franchise partners operating across 40 territories in 11 states — and continued national expansion underway — we are building a high-performance franchise system focused on operational excellence, strong leadership, and scalable growth.

Our success is built on:

• Proven systems and processes
• Hands-on franchise support
• High-level sales and operational training
• Accountability and execution
• A strong culture centered around growth and performance

We work closely with franchise owners and their teams to help them launch successfully, scale efficiently, and operate at a high level within the Spartan system.

As we continue growing nationally, we are looking for a experienced training and performance leader who can help elevate and standardize onboarding, education, coaching, and operational development across the franchise network.

We are hiring a Corporate Director of Training & Franchise Performance to lead onboarding, training development, field coaching, sales education, and ongoing franchise performance initiatives across the Spartan network.

This is not a traditional “sales trainer” role.

We are looking for someone who has experience building and leading structured corporate training initiatives within fast-paced, performance-driven organizations. The ideal candidate understands how to develop people, create scalable systems, drive accountability, and improve execution across multiple locations and teams.

This role requires a unique balance of:

• Corporate training leadership
• Franchise support and coaching
• Sales and operational development
• Field execution
• Strategic thinking and hands-on implementation

You will work directly with franchise owners, leadership teams, sales reps, and operational staff to strengthen performance, improve consistency, and help support the next phase of Spartan’s growth nationwide.

• Lead and facilitate onboarding programs for new franchise owners and their teams
• Develop structured onboarding roadmaps, launch plans, and training initiatives
• Ensure new franchise locations are operationally and commercially prepared for launch
• Reinforce Spartan systems, customer experience standards, sales processes, and operational expectations
• Conduct both classroom-style and hands-on field training

• Build, improve, and scale training programs across sales, operations, leadership, customer experience, and franchise performance
• Develop onboarding materials, SOPs, playbooks, presentations, accountability systems, and training resources
• Create scalable systems for virtual training, in-person workshops, ongoing education, and performance reinforcement
• Standardize best practices and training structures across the franchise network
• Support the continued development of Spartan University and internal education platforms

• Lead corporate training sessions, workshops, bootcamps, and franchise conference presentations
• Facilitate engaging, high-impact training for franchise owners, sales teams, installers, and operational staff
• Deliver training that is practical, results-driven, and focused on execution—not just theory
• Support company-wide initiatives focused on growth, accountability, operational consistency, and leadership development

• Travel to franchise locations to work directly alongside owners and teams in the field
• Observe in-home sales appointments, operational workflows, and customer interactions
• Deliver real-time coaching, accountability, and performance improvement strategies
• Identify operational, sales, communication, or leadership gaps and implement actionable solutions
• Support franchisees in improving close rates, average ticket, operational execution, customer experience, and overall business performance

• Serve as a trusted performance partner to franchise owners and leadership
• Reinforce KPI tracking, CRM discipline, reporting standards, communication expectations, and operational consistency
• Partner with executive leadership to improve systems, processes, and franchise support initiatives
• Help foster a high-performance culture built around accountability, execution, leadership, and continuous improvement

• 5+ years of experience in a similar corporate training, franchise training, learning & development, or sales performance leadership role
• Proven experience developing onboarding, training, and performance programs across multiple teams or locations
• Strong background facilitating corporate training sessions, workshops, conferences, and field coaching initiatives
• Experience building scalable systems focused on accountability, adoption, and performance improvement
• Experience supporting franchise systems or multi-location operations is highly preferred
• Home services industry background preferred (flooring, coatings, roofing, remodeling, HVAC, construction, restoration, etc.)
• Strong understanding of in-home sales processes, customer experience, and field execution

• Self-starter with the ability to take ownership, execute independently, and thrive in a fast-paced environment
• Highly adaptable and comfortable operating within a rapidly growing franchise organization
• Ability to move quickly, prioritize effectively, and maintain strong attention to detail while managing multiple initiatives
• Proactive mindset with a constant focus on identifying opportunities to improve systems, training, performance, and operational efficiency
• Brings ideas, solutions, and innovation to the table—not just execution
• Strong leadership presence with the ability to build trust, drive accountability, and influence franchise owners, sales teams, and leadership
• Exceptional communicator and presenter, both in-person and virtually
• Proven ability to coach, motivate, and develop high-performing teams
• Strategic thinker who can balance big-picture growth initiatives with hands-on field execution
• Organized, process-oriented, and capable of building scalable training structures and standards
• Comfortable leading training sessions ranging from one-on-one coaching to large group and conference-style presentations
• Ability to thrive in an environment focused on growth, performance, accountability, and continuous improvement

• New franchise owners launch with confidence, clarity, and strong operational execution
• Franchise teams consistently follow Spartan systems, processes, and performance standards across all locations
• Training programs are scalable, organized, engaging, and continuously evolving alongside company growth
• Sales performance, close rates, customer experience, and operational consistency improve across the network
• Franchise owners and teams view training as a major value-driver and ongoing support system within the organization
• Strong accountability and adoption of CRM systems, reporting, communication standards, and operational discipline across locations
• Corporate events, onboarding programs, and training sessions are executed at a high level and drive measurable impact
• Opportunities for improvement are proactively identified and turned into actionable solutions that strengthen the franchise system
• Leadership can rely on you to help drive consistency, elevate standards, and support the long-term growth of the brand
• You become a trusted partner to franchise owners by helping them improve performance, leadership, and business growth

• Join a fast-growing national franchise brand with strong momentum and long-term expansion plans
• Play a major role in shaping the future of training, onboarding, and franchise performance across the organization
• Work directly with executive leadership and franchise owners nationwide
• Blend strategic leadership with hands-on field involvement
• Help build scalable systems that directly impact franchisee growth and success
• Be part of a high-performance culture focused on execution, accountability, innovation, and growth

• Approximately 40–50% travel required
• Travel includes franchise onboarding, field coaching, conference support, and ongoing in-market training initiatives

If you have experience leading corporate training initiatives, developing scalable onboarding systems, coaching performance, and helping teams execute at a high level within a fast-paced organization — we’d love to connect.

Join Spartan Floor Coatings and help drive the next phase of growth across our national franchise network.