Senior Manager, Media & Retail Media, LATAM

Senior Manager, Media & Retail Media - LATAM

At The Coca-Cola Company, media excellence is a critical driver of growth and consumer connection. Our mission is simple yet powerful: refresh the world and make a difference.

We are seeking a Senior Manager, Media & Retail Media - LATAM to lead key components of regional media and retail media strategy execution, performance optimization, and market enablement. This role bridges strategy and execution, ensuring that media investments deliver strong brand and commercial outcomes across LATAM.

The ideal candidate is a strong media operator and strategist, comfortable managing complexity, influencing stakeholders, and driving performance through data and insight.

What You'll Do for Us

Media & Retail Media Strategy Execution

• Lead execution of regional media and retail media frameworks across assigned brands or markets.
• Support development of integrated media approaches across digital, commerce, and retail media.
• Drive consistency in DME/DMI application and media effectiveness standards.

Performance, Measurement & Optimization

• Monitor and optimize media performance across markets, using data and learning agendas.
• Translate performance insights into actionable optimization recommendations.
• Support the shift toward high-intent behavioral cohorts and improved audience precision.

Retail Media & Data Enablement

• Support scaling of retail media partnerships and activation models across LATAM.
• Apply first-party and retailer data to improve targeting, measurement, and ROI.
• Contribute to initiatives that strengthen the regional data spine for media activation.

Stakeholder Collaboration

• Partner with Brand, IMX, Commercial, Bottlers, Analytics, and agency teams.
• Act as a trusted media advisor to markets and brands.
• Support LATAM representation in global IMX working sessions.

Requirements & Qualifications

• Bachelor's degree required.
• 7-10+ years of experience in media planning, buying, strategy, or performance roles.
• Strong understanding of digital media, ecommerce, and retail media ecosystems.
• Experience working across markets and with agencies.
• Strong analytical, communication, and stakeholder management skills.

Adobe Illustrator, Adobe Photoshop, Agency Management, Arts Education, Creative Briefs, Creative Design, Creative Directing, Graphic Design, Motion Graphics, Photography, Relationship Building, Storyboards, Strategic Thinking, UI UX (Inactive), User Experience (UX) Design, Visual Design, Visual Graphics (Inactive), Waterfall Model

Location(s):
Mexico

City/Cities:
Mexico

Travel Required:
26% - 50%

Relocation Provided:
No

Job Posting End Date:
maio 13, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.