Lead Product Manager

About Times Internet

At Times Internet, we create premium digital products that simplify and enhance the lives of millions. As India’s largest digital products company, we have a significant presence across a wide range of categories, including News, Sports, Fintech, and Enterprise solutions.

Our portfolio features market-leading and iconic brands such as TOI, ET, NBT, Cricbuzz, Times Prime, Times Card, Indiatimes, Whatshot, Abound, Willow TV, Techgig and Times Mobile among many more. Each of these products is crafted to enrich your experiences and bring you closer to your interests and aspirations.

As an equal opportunity employer, Times Internet strongly promotes inclusivity and diversity. We are proud to have achieved overall gender pay parity in 2018, verified by an independent audit conducted by Aon Hewitt.

We are driven by the excitement of new possibilities and are committed to bringing innovative products, ideas, and technologies to help people make the most of every day. Join us and take us to the next level!

About the Business Unit

Times Prime is India’s first digital lifestyle membership for premium content and exclusive member-benefits (https://www.timesprime.com/)

Members get exclusive access to 25+ subscriptions and 40+ curated benefits from leading brands across Entertainment, Shopping, Essentials, Health & Fitness, Content, Dining, Travel, and a lot more.

Times Prime members also get VIP access to Exclusive premiers, Concerts, Stand Up Shows etc.

30+ leading players have partnered with Times Prime for customer gratification, acquisition, and other endeavors. Our clients include CitiBank, HDFC, Kotak Mahindra, IDFC First, Amazon, Tata Cliq, Samsung, Xiaomi, Flipkart, Myntra and many more.

ROLE OVERVIEW

We are looking for a data-driven, metrics-obsessed Lead PM to own key pillars of the Times Prime organic growth funnel. You will work closely with the Business Head to drive subscriber acquisition, improve retention, and deepen engagement — all through scalable, product-led mechanisms with no reliance on paid marketing. You will manage a cross-functional pod of designers and data analysts, run a rigorous experimentation cadence, and translate customer signals into high-impact product decisions.You will lead the ideation, launch, and scaling of new subscription offerings and category extensions for Times Prime across the health and travel verticals

WHAT YOU WILL OWN

Organic Acquisition

⦁ Design and optimize growth loops that leverage TIL's ecosystem of 450M+ monthly users as a distribution engine

⦁ Own SEO-driven discovery, in-app cross-sell placements, and referral mechanics that drive organic subscriber growth

⦁ Identify and reduce funnel drop-offs through cohort analysis and rapid experimentation

Conversion & Onboarding

⦁ Optimize the trial-to-paid conversion journey — from first touch to activation moment

⦁ Design onboarding flows that accelerate time-to-value for new subscribers

⦁ Run pricing and plan-mix experiments to improve revenue per subscriber

Retention & Engagement

⦁ Build predictive models (with the Data team) to identify churn-risk cohorts early

⦁ Design and test interventions across the subscriber lifecycle — from habit loops to win-back campaigns

⦁ Own the cancellation journey end-to-end: pause flows, downgrade options, reactivation triggers ⦁ Drive feature adoption and content consumption depth as proxies for renewal intent

Referrals & Virality

⦁ Conceptualise and launch member-get-member mechanics and referral programmes

⦁ Measure and iterate on virality coefficients (k-factor) and referral loop efficiency

Team & Stakeholder Leadership

• Manage a pod of Product data analysts & others; set direction, unblock, and raise the bar
• Partner with Engineering for rapid experimentation; own the velocity-quality tradeoff
• Synthesize qualitative signals (user research, support tickets, NPS) with quantitative data to diagnose problems and validate solutions

Experience

• 7–12 years of product management experience in a fast-paced consumer internet or subscription business
• Demonstrable track record of moving retention, conversion, or engagement metrics — can cite specific numbers
• Proficiency in SQL for self-serve cohort analysis and funnel diagnostics — hands-on, not just awareness
• Strong experimentation mindset: has designed, run, and interpreted A/B tests tied to core business metrics
• Experience managing or mentoring designers and data analysts
• Comfortable synthesizing qualitative and quantitative signals; can lead user research and NPS analysis
• Bachelor's/Master's degree from a premier institution preferred; strong compensating portfolio accepted
• Prior experience in subscription, OTT, or consumer membership products is a strong plus