Brand Strategist

VIGO is redefining modern kitchen and bathroom design—creating products that elevate everyday spaces through clean design, thoughtful detail, and lasting quality. From statement-making shower doors to precision-crafted faucets and sinks, our goal is simple: build products people are proud to live with. As we grow, we’re investing in building a brand that feels as premium and intentional as the products themselves.

Position Overview

VIGO is seeking a highly capable and driven Creative & Marketing Director to lead the evolution of our brand and growth strategy.

This role is responsible for shaping how VIGO shows up across every customer touchpoint—balancing strong creative direction with disciplined, results-oriented marketing execution.

This role sits at the center of brand and growth.

You’ll lead how VIGO shows up visually and strategically, while also driving the marketing engine behind it. It’s a unique opportunity for someone who loves both sides of the equation: strong creative and real business impact.

You won’t just set direction—you’ll bring it to life.

Key Responsibilities

Brand & Creative Leadership

Lead and refine VIGO’s visual identity and brand voice across all channels. Ensure a consistent, premium experience across digital platforms, retail environments, and product presentation.

Integrated Marketing Strategy

Develop and execute marketing initiatives that drive brand awareness, customer acquisition, and revenue growth across direct-to-consumer and marketplace channels (including Amazon, Wayfair, and Home Depot).

Content & Creative Execution

Oversee the development of high-quality creative assets, including product storytelling, digital campaigns, landing pages, email marketing, and video content—ensuring both strong aesthetics and performance.

AI & Innovation

Use AI and emerging tools to unlock faster production, better testing, and smarter workflows. Stay curious and keep the team ahead of the curve.

Performance & Optimization

Partner with E-Commerce and Sales teams to align marketing initiatives with key performance metrics. Use data-driven insights to continuously test, refine, and improve outcomes.

Team Leadership & Development

Lead and mentor a strong, collaborative team across creative and marketing. Create an environment where people do their best work and push each other higher.

Cross-Functional Collaboration

Partner with Product, Tech, and Leadership to make sure everything we do is aligned—from product launches to campaigns to long-term strategy.

Operational Excellence

Put the right processes in place so great work happens consistently, efficiently, and at scale.

Qualifications

• 8+ years of experience in creative and/or marketing leadership roles, ideally within home, interiors, or premium consumer brands
• Demonstrated ability to balance brand-building with performance-driven marketing
• The ability to think big and execute day-to-day; at both a strategic and executional level
• Familiarity with AI tools and their application in creative and marketing workflows
• Strong knowledge of e-commerce platforms (Shopify, Klaviyo) and marketplace ecosystems
• Proficiency in Adobe Creative Suite, Figma, and modern marketing tools
• Proven experience managing and developing teams
• A portfolio showcasing high-quality creative work and measurable impact

Ideal Candidate

You are a brand builder with exceptional taste. You have a natural sense for what feels premium—refined, intentional, and consistent across every detail.

You connect creative thinking with business outcomes. You understand how strong design drives demand, and how to turn ideas into measurable growth across e-commerce and marketplace channels.

You’re hands-on, decisive, and execution-oriented. You set a high bar, move quickly, and improve the work without overcomplicating it.

You’re comfortable leading both vision and execution, and you care deeply about building a cohesive, elevated brand that performs as strongly as it looks.

Portfolio Required

Applicants should include a portfolio or case studies that demonstrate creative leadership, marketing effectiveness, and, where applicable, the use of innovative tools or technologies.