Bid, Proposal & Marketing Manager

What if you could do the kind of work the world needs?

At WSP, you can access our global scale, contribute to landmark projects and connect with the brightest minds in your field to do the best work of your life. You can embrace your curiosity in a culture that celebrates new ideas and diverse perspectives. You can experience a world of opportunity and the chance to shape a career as unique as you.

Role Purpose

The Bid, Proposal & Marketing Manager is responsible for leading the end‑to‑end production of high‑quality proposals, tenders and marketing collateral that support the business’s growth objectives. Working closely with technical teams, project managers and senior leadership, the role ensures the consultancy communicates compelling, client‑focused value propositions and maintains a strong, consistent brand presence in the market. The candidate would be based in Birmingham, working with Planning and Development teams.

Key Responsibilities

Bid & Proposal Management

• Lead the full lifecycle of bids and proposals, including opportunity tracking, bid qualification, strategy development, content creation, reviews and submission.
• Coordinate bid teams, ensuring clarity of roles, timelines and deliverables throughout the proposal process
• Assist in T&Cs, legal reviews and authorisation processes set out in the ORA (Opportunity Risk Assessment)
• Develop win themes and value propositions tailored to client needs and strategic priorities.
• Write, edit and structure high‑quality proposal content, ensuring technical accuracy and compelling narrative.
• Manage clarification questions, submission formats and compliance with client instructions.
• Maintain a library of reusable bid content, CVs, case studies, project sheets and graphics on BidHub, working with the teams to prepare this and keep them current.
• Conduct bid debriefs and track performance metrics for continuous improvement.
• Capture bidding and BD activity in the opportunities tracker

• Develop and implement marketing plans aligned to business development objectives.
• Create engaging content for digital channels, including website, social media, newsletters and thought leadership pieces, supporting the team in preparing their own posts and increasing their social footprint.
• Coordinate production of marketing materials such as capability statements, brochures, sector packs and presentations.
• Support event planning, conference participation and client outreach campaigns.
• Ensure brand consistency across all internal and external communications.

• Monitor relevant frameworks, procurement portals and industry opportunities.
• Conduct research on clients, competitors, market trends and strategic growth areas.
• Provide insights to senior leaders and business development teams to guide pursuit decisions.

• Work closely with directors, discipline leads and project managers to develop accurate and client‑focused proposal content.
• Facilitate storyboarding, kick‑off sessions and review meetings to align technical and commercial messaging.

• Proven experience in bids, proposals, marketing or business development within professional services—ideally engineering, construction, architecture or related consultancy sectors.
• Strong writing, editing and communication skills, with the ability to translate technical information into clear, persuasive content.
• Highly organised, with the ability to manage multiple deadlines and work under pressure.
• Excellent stakeholder management and facilitation skills.
• Proficiency with Microsoft Office (Word, PowerPoint, Excel) and bid‑management tools.
• Understanding of UK public‑sector procurement processes (e.g., frameworks, PQQs, ITTs) and private sector tendering
• Proactive and self‑motivated, with a strong drive for quality.
• Collaborative team player with positive influencing skills.
• Creative mindset, able to differentiate messaging and elevate the brand.
• Comfortable working in fast‑paced environments with shifting priorities.

Join our close-knit community of talented individuals who share your passion for making a positive impact. Our global team includes more than 69,000 employees, working together to make a difference in communities both close to home and around the world.

With us, you can. Apply today.

About Us

We are one of the world’s leading engineering and professional services firms. Our 72,800 passionate people are united by the common purpose of creating positive, long-lasting impacts on the communities we serve through a culture of innovation, integrity, and inclusion. With over 9,000 professionals across the UK and Ireland, we are dedicated to our local communities and propelled by international brainpower.

WHAT’S IN IT FOR YOU?

Work-life balance

At WSP, we understand that work is just one aspect of your life. It’s important to make time for you, your family, friends, interests and your community.

Our hybrid working policy offers the flexibility to work from home two days a week, while also providing opportunities to collaborate in our modern offices across the UK.

Inclusivity & Belonging

We welcome applicants with varied backgrounds and experiences. We enable rewarding careers by encouraging people to bring their whole and authentic selves to work so that our work represents the fullest spectrum of society. We celebrate integrity and treat people with respect, supporting each other and embracing a culture of inclusion and belonging at WSP. We have our employee resource groups bring together employees and allies with different backgrounds to promote our culture of inclusivity.

Health & Wellbeing

We are committed to supporting our people, giving you the tools to make improvements to your health and wellbeing through our Thrive programme.

Our Virtual GP service gives you access to an NHS or Irish Medical Council GP at a time and place that suits you – giving you peace of mind and quick access to medical advice when you need it most. We also provide reasonable workplace adjustments for those in need. Additionally, you can benefit from the Gymflex scheme, which offers up to 40% off annual gym memberships through our WSP flexible benefits program, as well as a comprehensive menopause support package.

Flex your time

To enhance work-life balance, WSP offers the “WSP My Hour,” allowing you to take one hour each day for personal activities, with the flexibility to make up the time earlier or later that day.

We also provide part-time and flexible working arrangements, the option to purchase additional leave, and the ability to use your bank holiday entitlement to suit you.

Your development

We understand the importance of development and training to you. That’s why we foster a supportive environment that invests in your growth, whether through training, mentoring, or Chartership.

#WeAreWSP

Here at WSP we positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, pregnancy or maternity/paternity. As a Disability Confident leader, we will interview all disabled applicants who meet the essential criteria, please let us know if you require any workplace adjustments in support of your application.