Founding Marketing

Company Description

Variant is pioneering the Adaptive Web by enabling websites to become more responsive and intuitive. Through a lightweight AI layer, Variant detects user intent and friction on websites, adapting experiences in real time to reduce drop-off and improve conversion rates. With no need for a website redesign or rebuild, Variant helps transform static sites into dynamic, attentive platforms. With leading brands in Israel and the US, backed by a16z and top Silicon Valley VCs, our mission is to create online experiences that feel personalized, responsive, and ultimately more human.

Variant is looking for its first marketer to join early and own how Variant shows up in the world — brand, content, events, positioning, and voice, end-to-end.

What you'll do

• Own Variant's brand and voice across every surface — website, social, content, sales collateral, events
• Build and ship content that actually gets attention — thought leadership, product storytelling, viral-worthy AI content
• Drive top-of-funnel growth: experiment across channels and double down on what works
• Plan and run events, dinners, and field marketing in Israel and the US
• Sharpen our positioning and messaging as we scale into new segments
• Partner directly with the founders on GTM strategy, launches, and category-defining moves
• Build the marketing playbook from zero — you'll set the standard for everyone who joins after you

What we're looking for

• Builder mentality — hands-on by default, ships fast, doesn't wait for permission
• 2+ years across some mix of content, growth, and product marketing in B2B SaaS or AI
• You've personally shipped things that got attention — viral content, breakout campaigns, launches people talked about
• Experience organizing events, dinners, or community moments that actually drove pipeline
• Strong writer with taste — you can go from blank page to crisp, on-brand copy
• Comfortable with AI tools as part of your daily workflow (you use them to move faster, not as a gimmick)
• Fluent in English (mother-tongue English is a MUST); Hebrew a strong plus
• Thrive in fast-paced environments and enjoy taking full ownership
• Proactive, detail-oriented, and motivated by impact — not bureaucracy