Country Manager – Premium fitness brand

Senior commercial leadership role within a premium, high-growth fitness businessLocation: Los Angeles, California (on-site, national travel required)

Salary: $170,000–$200,000 base

Bonus: Performance-related bonus

Type: Full-time

Love Recruitment International is proud to be partnering with a globally recognised premium personal training and performance brand to appoint a Country Manager to lead their United States operation.

This is a rare opportunity to take full ownership of an entire market — driving commercial performance, operational excellence and long-term growth across multiple studios.

This is not a single-site leadership role.

This is full country accountability.

The OpportunityYou’ll lead the US business, translating global strategy into local execution and ensuring every studio performs commercially, operationally and culturally at the highest level.

With full autonomy and support from central teams, you will shape growth, build partnerships and develop exceptional people.

You’ll be responsible for:

• Country P&L ownership
• Multi-site operational leadership
• Revenue growth and performance delivery
• Senior stakeholder relationships
• B2B and corporate partnerships
• Team leadership and talent development

Key Responsibilities

• Create and execute the US growth strategy
• Set KPIs and performance standards across all studios
• Drive revenue, profitability and operational efficiency
• Lead, coach and develop managers and trainers
• Strengthen brand presence through partnerships and events
• Work closely with Finance, Marketing, HR and Operations
• Act as the senior leader and ambassador for the US market

About YouYou might currently be:

• A Country Manager or Regional Director in fitness, wellness or hospitality
• A multi-site operations leader in a premium or consumer brand
• A commercially driven leader with strong P&L ownership
• Or an entrepreneurial operator ready for full market responsibility

You’ll likely bring:

• Proven multi-site leadership experience
• Strong commercial and analytical capability
• High emotional intelligence
• Confidence influencing at senior level
• A passion for health, fitness and performance
• A proactive, ownership mindset

The Package

• $170,000–$200,000 base salary
• Performance bonus (25 %)
• Senior leadership exposure
• National responsibility and autonomy
• Significant growth opportunity
• 25 days PTO plus public holidays

Apply NowFor a confidential conversation about this opportunity, contact Love Recruitment International.

We specialise exclusively in fitness, wellness and active lifestyle recruitment across the UK, Europe, Middle East, Australia and North America.