Brand Activation & Production Coordinator

About the Role

At Wingstop, we’re not just in the business of chicken — we’re in the business of flavour and culture. With 20 stores open today and Alberta expansion on the horizon, we’re opening a new Wingstop location roughly 1–2 times a month — and every GO, activation, and merch drop needs someone who makes sure everything is in the right place at the right time, and that every activation feels as good on the ground as it does on paper.

This role will see you on-site for GOs and activations roughly 20–30% of the time, travelling across Canada as we scale. In between, you’ll own production end-to-end for everything else the marketing team ships — merch drops, campaign materials, activation build-outs, and more. If you want to be busy but not chaotic, and you’re energised by owning your own workflow, this is the rhythm for you.

We’re a small team building something ambitious. Everyone here wears multiple hats, and the shape of your role will evolve as the business grows — if that’s exciting rather than unsettling, you’ll thrive.

This role reports to the Brand Marketing & Partnerships Manager. We’ll coach you on brand decisions and big production calls; you’ll own day-to-day execution and grow into more as the business scales.

What You’ll Own

Grand Opening Execution

• Own the end-to-end logistics and on-site execution for all grand openings — from pre-opening planning through to post-event wrap-up
• Build detailed project plans, run-of-show documents, and timelines for each opening, coordinating across internal teams, vendors, and agency partners
• Serve as the primary on-site lead during grand openings — managing setup, team briefings, vendor coordination, and real-time problem solving throughout the event
• Coordinate talent, influencer, and media attendance at GOs in partnership with the Social Media & Influencer Manager
• Manage GO inventory including branded materials, swag, signage, and giveaways — tracking quantities, ordering, shipping, and on-site distribution

Brand Activations & Experiential

• Support the planning and execution of brand activations, pop-ups, sponsorships, and experiential moments tied to campaigns and partnerships
• Liaise with venue, supplier, and production contacts to secure logistics including permits, equipment, staffing, and on-site infrastructure
• Manage activation budgets, vendor invoices, and expense tracking to ensure events are delivered on time and on budget
• Brief on-site staff and brand ambassadors to ensure consistent messaging and guest experience at all activations

Merch & Campaign Production

• Produce consumer-facing merch tied to campaigns, partnerships, and cultural moments — sourcing, design coordination with the graphic designer, ordering, quality control, and fulfilment
• Produce physical assets for NSOs — POS, signage, menu boards, window graphics, branded build-out elements, and consumer giveaways — and coordinate shipping and delivery so every asset is on-site and installed correctly for GO day
• Handle the physical production and install of OOH and environmental media briefed by the Performance Marketing or Brand Manager — print, ship, install, QC, take down
• (Note: ongoing in-store material upkeep at operating stores — reprints, replacements, and restocking — sits with Operations. Marketing produces for NSOs and campaigns; Ops maintains.)

Vendor & Partner Management

• Build and maintain relationships with key vendors including print suppliers, merch partners, event staffing agencies, and logistics providers
• Source and vet new vendors as needed to support event and production growth
• Negotiate quotes and manage SOWs to ensure quality and value across all supplier relationships

Cross-functional Collaboration

• Work closely with the Brand Marketing Manager, Social Media & Influencer Manager, and Performance Marketing Manager to align event and production execution with brand and campaign objectives
• Act as the operational bridge between marketing strategy and real-world execution — flagging risks early and bringing solutions
• Coordinate cleanly with Operations on the marketing handoff for new store openings — making sure materials are received, installed, and look right on GO day, then transitioning ongoing upkeep to the store team

Who You Are

• Ruthlessly organized — you live in project plans, checklists, and timelines, and you notice when something’s missing before anyone else does
• Calm under pressure — when something breaks 30 minutes before doors open, you solve it instead of panicking
• Follows through without being chased — when you take something on, it gets done. You proactively surface progress, flag risks early with a plan, and own outcomes rather than just tasks. You don’t wait to be asked for updates
• Self-directed — you can run your own workflow between openings without needing daily check-ins to stay productive
• Detail-obsessed about brand and craft — you care whether the merch feels right, whether the install is straight, whether the giveaway looks like something people would actually keep
• A confident communicator who can brief a vendor, brief a brand ambassador, and write a clear update to your manager with equal ease

Qualifications

Required

• 3+ years of experience in event coordination, brand activation, production, or a related field
• Track record of delivering events or activations end-to-end — planning through on-site execution
• Experience managing vendors, budgets, and production timelines
• Strong project management skills and comfort with tools like Asana, Monday, or similar
• Excellent written and verbal communication skills
• Willingness and availability to travel 20–30% across Canada for GOs and activations

Nice to Have

• Experience at a brand where taste and cultural relevance are core to how it competes — streetwear, lifestyle, fashion, beauty, DTC, or hospitality
• Merch production experience — sourcing, vendor management, quality control
• Bilingual (English/French) or experience working across the Quebec market
• Familiarity with Canadian event production, permitting, and venue landscape

Work Location & Travel

• Toronto-based hybrid — 4 days in office, WFH Fridays
• Travel 20–30% across Canada

Compensation range: $55,000-$65,000 benefits

We build teams as diverse as our flavours. Wingstop Canada is an equal opportunity employer — everyone is welcome here, full stop. We don't discriminate on the basis of race, colour, national origin, ancestry, place of origin, citizenship, creed, sex or gender, gender identity, gender expression, sexual orientation, age, marital status, family status, pregnancy, physical or mental disability, record of offences, genetic information, or medical condition.

Need accommodations during the hiring process? We've got you. As part of our commitment under the Accessibility for Ontarians with Disabilities Act (AODA) and the Ontario Human Rights Code, just contact us directly and we'll sort it out together!