Business Development Manager - GUERLAIN

Role Purpose

The Business Development Manager will have a pivotal role within MEIA team, driving commercial growth, market expansion, and operational excellence across India and key African markets along with new Markets to incorporate. This role combines a unique blend of strategic thinking, commercial acumen, business development and 360 collaboration with different Departments to meet the objectives.

Key Responsibilities

1. Commercial Responsibilities

• Pilot and Manage current emerging Markets with a strong focus on India and African continent
• Management of Commercial relationships with current partners (agent and Direct to retailers)
• Owner of Sell out, Net sales, P&L and financial deliverables to follow up and monitor closely with Business Development Director, agents, and collaboration with Commercial Department which consolidates at regional level
• A&P and business model construction and follow up
• Lead negotiations with partners for: Locations and space, Trade, price structure, A&P follow up

1. Market Expansion & Distribution Strategy

• In collaboration with Business Development Director, head projects of incorporations of new markets
• New markets expansion: conduct comprehensive market analysis and research to identify relevant white spaces potentials (at market level, but also new business opportunities).
• Build and nurture strategic partnerships with retailers and agents for opportunities, sizing the potential of business and financial implications
• Lead and coordinate distribution model transformation projects across markets
• Collaborate with Directors to identify and implement key growth initiatives and market entry strategies
• Conduct ad hoc and confidential market studies to support regional and global decision-making

3. New Business opportunities

• In collaboration with the relevant departments and in close partnership with the Business Development Director, serve as the key cross-functional link to identify and bring additional opportunities to life.
• Develop the business and establish synergies across existing markets to enhance performance at the regional level.
• Lead cross-functional teams in the conceptualization, development, and pilot testing of new business models or significant modifications to existing ones.

4. Team Management

• In collaboration with the Commercial Sales Manager, oversee the Sales Coordinator and ensure the role is effectively empowered in managing day-to-day operations across the assigned markets.
• Provide indirect oversight of Brand Managers and Sales Supervisors, ensuring clear communication of brand guidelines and requirements, while empowering them to achieve commercial and financial targets.

Act as a cross-functional liaison within the organization to drive and optimize business performance, including implementing processes where needed and enhancing business models.

5. Improving Business Efficiency:

• Identify operational bottlenecks, inefficiencies, and areas for process improvement to improve business day-to-day operations
• Develop and implement initiatives aimed at streamlining operations, reducing costs, and enhancing productivity in collaboration with respective departments concerned