E-commerce Lead

About Boba

Over 2.5 million babies have been worn in our carriers. The original design of the wrap has not changed in 15 years— proof of a great concept. When we see a parent wearing their babe in one of our carriers, we know that Boba has helped forge a little link that brings two hearts together. Today, Boba has grown from a small, family-run, shoestring operation to a global team dedicated to bringing that magical bond from our families to yours.

About The Role

We are looking for a commercially minded e-commerce professional with a passion for direct-to-consumer growth and customer retention. If you are excited about owning the full DTC experience — from optimising a seamless shopping journey to building email flows that convert and retain — this role will be a great fit for you.

The E-commerce Lead role sits within the Creative department and reports to the Creative Director. You will take full ownership of Boba and Beco's DTC channels. This is a hands-on role with direct impact on business results, working closely with the Social Media, Brand and Creative teams, as well as external agencies.

Responsibilities

• Own and manage Boba.com and Beco DTC channels end-to-end, including listings, UX, promotions and the overall shopping experience.
• Develop and optimise the global CRM strategy, including email marketing, automated lifecycle flows, subscriber segmentation and campaign planning.
• Build, test and deploy Klaviyo flows, including welcome, post-purchase, win-back and seasonal campaigns.
• End-to-end ownership of email campaign performance: creative brief, setup, activation, optimisation and evaluation.
• Run A/B testing and detailed analysis to improve CTR, conversion rate, AOV and customer lifetime value.
• Track and report weekly KPIs, including sessions, CVR, AOV and revenue.
• Partner with the Creative Director and Social Media Manager to ensure campaigns are aligned to the content calendar and key sales periods.
• Work closely with the Brand and Creative team to produce best-in-class content for email and DTC touchpoints.
• Research tools and strategies across the e-commerce and CRM ecosystem to increase sales and improve marketing efficiency.
• Collaborate with external agencies to ensure alignment with DTC goals and the overall brand strategy.

About You

• 3+ years of experience in e-commerce and/or CRM at brand or agency level.
• Hands-on experience with Shopify and Klaviyo.
• Highly analytical and commercially minded, with a passion for turning data into actionable decisions
• Strong understanding of conversion optimisation, tracking and analytics tools
• Knowledge of GDPR and email marketing best practices
• Strong attention to detail and excellent communication skills
• Ability to manage multiple projects simultaneously in a fast-paced environment
• A self-starter who can identify opportunities and act on them without a lot of oversight

Please note: We require the successful candidate to be working at our Barcelona office at least twice per week.

Our Benefits

• Hybrid working
• 25 days holiday
• Public holidays
• Friday afternoons off in August
• Health Insurance
• Enhanced parental leave
• Social events