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PT. Indosat Tbk Linkedin · Posted 23d ago

Officer-Business Growth

Indonesia

Linkedin
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Indexed description

Role Purpose

To manage and grow the performance of CX digital channels (primarily WhatsApp) as a revenue-generating channels for HBB, with a focus on improving conversion, engagement, and customer experience.

Area Of Responsibilities

Key Activities

  • Digital Channel Performance & Growth
  • Own and manage WhatsApp as a key channel for payment and customer engagement
  • Monitor key KPIs: conversion rate, revenue contribution, delivery and engagement rates
  • Identify growth opportunities and performance gaps
  • Data Analysis & Business Insight
  • Analyze performance of WhatsApp Payment and campaigns
  • Identify funnel drop-offs and root causes of issues
  • Generate data-driven insights for performance improvement
  • Campaign Management (WhatsApp Blast & Lifecycle)
  • Manage end-to-end campaigns (billing reminders, lifecycle such as baby care, retention, etc.)
  • Define targeting, timing, and messaging strategies
  • Coordinate with stakeholders for campaign execution
  • Campaign Effectiveness & Optimization
  • Measure campaign effectiveness against business KPIs
  • Conduct A/B testing for optimization
  • Evaluate campaign results and recommend improvements
  • Operational Supervision & Field Insight
  • Supervise telesurvey activities (e.g., Semarang operations)
  • Ensure data quality and execution meet targets
  • Translate field insights into business recommendations

Stakeholder Reporting & Communication

  • Prepare performance reports and presentation materials for management
  • Communicate insights in a clear, structured, and data-driven manner
  • Collaborate with CX, Product, IT and Growth teams

Qualification

Bachelor's degree (S1) in Business Administration, Communication, Information Technology, or a related field

Related Experience

  • Experience in Digital Channel, CRM, or Campaign Management
  • Experience in data analysis and reporting
  • Experience handling WhatsApp or digital engagement channels (preferred)
  • Experience in campaign performance analysis
  • Experience in preparing management presentations

Skills

  • Data analysis (Excel / Google Sheets; SQL is a plus)
  • Strong analytical thinking and problem-solving skills
  • Understanding of campaign management and customer journey
  • Strong communication and storytelling skills
  • High attention to detail and execution excellence
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