Regional Leasing & Marketing Manager - Nashville Market

Elmington Living is a premier property management company based in Nashville, TN. Through managing all of Elmington’s 70+ affordable and conventional owned assets, Elmington Living is committed to providing an unrivaled community experience for residents across the US. Elmington Living specializes in managing multi-family communities through outstanding on-site management and maintenance teams.

Position Summary

The Regional Leasing & Marketing Manager is responsible for executing property-level marketing plans; ensuring marketing tools, programs, and services are properly deployed to drive qualified leads, leases, and occupancy growth. This role oversees the implementation and day-to-day utilization of marketing-supported products and services at the property level. You will act as the primary point of contact between on-site teams and marketing leadership, addressing implementation issues, ensuring adherence to company standards, and reinforcing established marketing guidelines and procedures.

Essential Job Functions

• Partner with the Director of Marketing to deploy and optimize marketing strategies that support on-site teams and improve traffic and leasing performance.
• Conduct on-site visits to ensure effective execution of marketing strategies, collaborate with property teams, and recommend tactical improvements.
• Manage project timelines, maintain stakeholder alignment, and ensure work is completed on time and in line with quality requirements.
• Act as the marketing liaison between properties and onsite teams to support execution and alignment.
• Track and analyze marketing performance metrics for assigned properties and identify opportunities to improve outcomes.
• Manage project budgets for assigned properties.
• Monitor/track internet listings for assigned portfolio.
• Create and implement sales training for leasing team members within assigned portfolio.
• Administer mystery shopping program including providing coaching needed for improved results.

• Bachelor’s degree in marketing, advertising, communications, public relations, journalism, English, or another related field is preferred.
• Two or three years of experience in direct real estate multifamily marketing within the property management industry.

• Proven ability to deliver marketing projects on time and at a high standard
• Strong understanding of branding and marketing tactics across print and digital channels.
• Knowledge of advertising options and how to select the right channel for the message.
• Comfortable managing multiple priorities in a fast-paced environment with strong attention to detail.
• Flexible and adaptable, able to pivot quickly as priorities shift.
• Working knowledge of SEO/SEM and performance-based marketing metrics.
• Strong organizational, analytical, and problem-solving skills.
• Confident, outgoing communicator who builds rapport easily with teams and stakeholders.
• Passionate about using technology and data to improve efficiency and drive ROI.
• Self-motivated and able to work independently while collaborating effectively with a team.
• Excellent written and verbal communication skills.
• Solid understanding of property management industry trends and marketing best practices.
• Customer-focused mindset with strong interpersonal skills.
• Proactive, entrepreneurial attitude with a desire to learn and grow.

•   Approximately 35% travel required to assigned portfolio.

• Frequently sit, stand and walk
• Regularly required to talk or hear
• Frequently required to use hands or fingers to handle or feel objects, tools or controls
• Occasionally required to climb or balance, stoop, kneel, crouch or crawl
• Occasionally lift and/or move up to 25 pounds
• Vision abilities to include close vision, distance vision, peripheral vision and the ability to adjust focus
• The noise level in the work environment is usually moderate
• Temperature in the workplace is typically moderate

Elmington is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Elmington makes hiring decisions based solely on qualifications, merit, and business needs at the time.