Partner Field Marketing Manager

At IBM, we believe technology shapes the world. We’re a catalyst for that innovation. We’re driving change that improves businesses, society, and the human experience. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story. We shape IBM’s brand, capture attention in the market, and share our perspective with clients, partners, the media, and fellow IBMers. On our team, you’ll work with bright, collaborative minds who bring passion and creativity to everything they do. You’ll be part of a culture built on openness, trust, and teamwork. Where your ideas matter and your growth is supported. Join us, and help bring innovation to life.

Your Role And Responsibilities

As a Field Marketing Professional: Partner Acceleration, you will be responsible for driving business growth through partner-led demand motions. You will manage channel capacity and effective engagement with IBM-led marketing efforts to enable co-marketing execution for partners.

Your Primary Responsibilities Will Include

• Develop and Launch New Programs: Develop and launch new programs to service partners' needs, leveraging core demand generation squad activity to drive demand for partners. This involves collaborating with internal stakeholders to design and implement effective program strategies.
• Manage Channel Capacity: Manage channel capacity to ensure effective engagement with IBM-led marketing efforts, enabling co-marketing execution for partners to execute demand generation programs.
• Enable Co-Marketing Execution: Enable partners to execute demand generation programs by providing necessary support and resources, ensuring successful co-marketing execution.
• Drive Demand Generation: Leverage core demand generation squad activity to drive demand for partners, developing and implementing strategies to achieve business growth objectives.
• Collaborate with Internal Stakeholders: Collaborate with internal stakeholders to align marketing efforts and ensure effective engagement with IBM-led marketing initiatives.

• Partner-Led Demand Motions: Experience with developing and executing partner-led demand motions to drive business growth, including managing channel capacity and effective engagement with marketing efforts.
• Co-Marketing Execution: Experience with enabling co-marketing execution for partners, including providing necessary support and resources to execute demand generation programs.
• Demand Generation Strategies: Experience with developing and implementing demand generation strategies to achieve business growth objectives, leveraging core demand generation squad activity.
• Program Development: Experience with developing and launching new programs to service partners' needs, including collaborating with internal stakeholders to design and implement effective program strategies.
• Cross-Functional Collaboration: Experience with collaborating with internal stakeholders to align marketing efforts and ensure effective engagement with IBM-led marketing initiatives.

• Core Demand Generation: Experience with leveraging core demand generation squad activity to drive demand for partners, including developing and implementing strategies to achieve business growth objectives.
• Program Strategy Development: Experience with collaborating with internal stakeholders to design and implement effective program strategies, including developing and launching new programs to service partners' needs.
• Channel Capacity Management: Experience with managing channel capacity to ensure effective engagement with IBM-led marketing efforts, enabling co-marketing execution for partners to execute demand generation programs.