Marketing Communications Manager
Indexed description
This is not pure marketing and not pure PR.
👉 It’s the bridge between strategy, content, and business development.
Key Responsibilities
🎯 Messaging & Positioning
Define and maintain company messaging, value propositions, and narratives
Translate complex technical solutions into clear, compelling communication
Ensure consistency across:
website
presentations
proposals
exhibitions
📣 Content & Communications
Develop high-quality:
brochures
white papers
case studies
press releases
Manage corporate communication materials for tenders and BD teams
Oversee digital presence (website, LinkedIn, campaigns)
🤝 Support to Business Development
Work closely with BD/sales to:
tailor messaging to specific customers
support proposals and bids
Prepare executive-level presentations for defense customers
🌍 Events & Industry Presence
Plan and manage participation in:
defense exhibitions (e.g., Eurosatory, DSEI)
conferences and delegations
Ensure consistent branding and messaging on-site
🧠 Market Intelligence
Monitor competitors’ positioning
Identify messaging gaps and differentiation opportunities
Support strategic marketing planning
Requirements
- 5–10+ years in:
- marketing communications / corporate communications
- preferably in defense, aerospace, or B2G sectors
- Strong ability to translate technical content into business language
- Experience working with:
- engineers
- BD teams
- senior stakeholders
- Excellent English (mandatory)
- Additional European languages = advantagequisitions
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