Sr. Market Manager

Description

Senior Marketing Manager (CPG Generalist)

Brooklyn Bottling Group & Walkerswood

Locations: Milton, NY (Factory Offices) -OR- Manhattan, NY Type: Full-Time, Solo Contributor

The Role

We are a family-owned manufacturer and brand owner with a diverse portfolio, including Brooklyn Bottling (Tropical Fantasy, Best Health, etc.) and Walkerswood, among others. We are seeking a Senior Marketing Manager to serve as the central hub for our brand activities.

This is a hands-on, solo-contributor role for a CPG veteran who thrives on variety. You will collaborate with the Executive Team to help develop marketing blueprints and Go-To-Market (GTM) strategies, then take full ownership of bringing those strategies to life across our wholesale and retail channels.

Key Responsibilities

• GTM & Strategy Support: Work alongside the Executive Team to blueprint "Come to Market" strategies for new and existing brands. You will help define the roadmap for how we position our products in a competitive landscape.
• Sales Enablement (B2B/Wholesale): Our primary customers are wholesalers and retailers. You will work closely with the Sales Department to understand market needs and produce the POS materials, displays, and sales sheets required to win at the shelf.
• Agency & Asset Management: Direct our third-party creative and PR agencies. You will manage the entire lifecycle of labels and artwork, ensuring brand consistency and production readiness for our factory lines.
• Digital & Social Ecosystem: Directly manage the social media presence and website updates for our core brands and others in the portfolio. You ensure our digital voice aligns with our physical presence.
• Generalist Execution: From managing licensing opportunities to coordinating trade shows and general brand messaging, you are the "Swiss Army Knife" of the marketing department.

Position Requirements

The Must-Haves

• 5+ Years in CPG (Food/Beverage Required): You understand the mechanics of the industry, from manufacturing constraints to distributor relationships.
• Scrappy & Autonomous: You are comfortable working as a solo contributor.
• Tech-Forward Mindset: You are proficient in modern marketing tech stacks (CMS, social analytics, AI productivity tools, and project management software).
• Collaborative Mindset: You enjoy listening to the "boots on the ground" sales team to ensure marketing efforts are functional and drive actual volume.
• Production Literacy: You understand how a label gets on a bottle. You can navigate the technical requirements of packaging and manufacturing.

Salary: $100,000. Commensurate upon experience. Performance bonus potential up to 10% of base salary.

EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.