Creative Strategist
Indexed description
About The Role
You'll work closely with our lead strategist across the full creative cycle: research, briefing, and performance analysis. You'll inherit a working system and a clear playbook, with the opportunity to take on greater ownership and grow into a senior strategist role as you build your track record.
Key Responsibilities
- Brief Production: Write 8–12 briefs per week, each tied to a hypothesis; move briefs from kickoff to v1 in under 72 hours
- Performance Reading: Run weekly performance reads — pull the dashboard, identify winners and losers, write the one-page retro; deliver every Monday without being chased
- Persona Research: Own research for 2–3 personas (Reddit, reviews, support tickets); build the language bank the team uses in their briefs
- Creative Team Partnership: Brief, review v1, give feedback, ship — be the creative team's primary point of contact for execution
- Roadmap Co-ownership: Plan the next 4 weeks of tests with the lead strategist; support priorities with data
- Playbook Documentation: Document every winning hook, format, and angle in Notion so the next hire ramps faster
- Experience:
- 2–4 years in performance creative or creative strategy at a DTC or growth-stage company
- Shipped at least one concept that scaled to $20K+/month — and can walk through exactly why it worked
- At least one round of structured customer research
- Skills:
- Read paid social data fluently — CTR, CPA, hook rate, hold rate
- Write briefs designers can act on without follow-up questions
- Independently identified at least one winning hook
- Mindset:
- Thrives in a high-output environment and wants to develop quickly
We started with lab testing, then data aggregation / digital twin, then an AI doctor, and now peptides.
Over the past 6 months, we have grown 10x whilst halving CAC. Now we are gearing up for hyper growth.
You can find more about us below:
- superpower.com/series-a
- Superpower Overview
- Culture at Superpower
- We are all here to genuinely do our life’s best work
- Insanely high talent bar, never settling. A players only (see Steve Jobs)
- We live to work as much as we work to live. But we sustainably espouse the superpower ethos of putting health first
- We aim to set the gold standard for team health culture on the planet — live the ethos!
- Forerunner (Top consumer healthcare VC in the world; early board members of Hims and Oura; Kirsten, founder of Forerunner, led our Series A)
- 8VC (leading health and bio investor)
- Evan Moore (Founder of Doordash; Partner at Khosla Ventures)
- Cyan Bannister (early investor into Uber and SpaceX, former partner at Founder’s Fund, regarded as one of the top angels in the world)
- Balaji Srinivasan (ex-Coinbase CTO and angel, ex-General Partner at a16z)
- Arielle Zuckerberg (active angel, tech leader, relatively famous brother)
- Cameron & Tyler Winklevoss
- Susa Ventures (tier 1 healthcare VC)
- Bond Capital (General Partner Jay Simons' early-stage fund within Bond)
- Long Journey Ventures (investor in Uber, Notion, Loom, Affirm etc.)
- Influencers
- Shaan Puri (angel and podcast host of my first million)
- Brooke Monke (50 million followers across socials)
- Logan Paul
- Steve Aoki
- Justin Mares (founder of Truemed)
- Giannis Antetokounmpo
- Kylian Mbappé
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