Brand Manager, TV Projects (Maternity Cover)

bTV Media Group is the most comprehensive source of information and entertainment on the Bulgarian media market. It attracts the greatest number of users to its media platforms with quality, trustworthy, exciting and diverse content that satisfies the information needs and entertainment preferences of the widest possible audience.

bTV Media Group is part of the Central European Media Enterprises family (CME), which is owned by the international PPF Group.

We are now looking to attract talented people that bring their top attitude and abilities at work. That’s how we make sure the highest quality content is created for our audiences.

bTV Media Group is looking for a Brand Manager, who would be responsible for the development and implementation of marketing plans and related brand communication activities for our TV projects, shows and sports portfolio.

OUR OPEN POSITION IS:

Brand Manager, TV Projects (Maternity Cover)

At bTV Media Group, we’re looking for a Brand Manager to lead the marketing and communication of our TV shows and projects — from big ideas to flawless execution.

What you’ll do

• Own and drive integrated marketing campaigns across TV, OOH and digital platforms, events and beyond for entertainment and sports brands
• Turn ideas into impact by creating clear, inspiring briefs and collaborating with in-house creative teams and external partners
• Work cross-functionally with editorial, production, sales and digital teams to deliver standout campaigns
• Track performance, analyse results and turn insights into smarter, stronger future campaigns
• Spot trends, experiment with formats and continuously optimize media, budgets and execution
• Plan, manage and report on assigned marketing budgets

What you bring

• Solid experience in brand or marketing campaign management
• Strong understanding of the media, sports, entertainment and digital landscape
• Project management skills and ability to juggle multiple campaigns
• Excellent knowledge of brand communication tools and tactics
• A collaborative mindset and confidence to work in a complex organization
• Strong communication skills
• Proactive, solution-oriented attitude with a passion for creativity and results

What we offer

• A dynamic, creative environment with the strongest brands in Bulgarian media
• Competitive benefits package (medical insurance, food vouchers, additional retirement benefits)
• Multisport card and exclusive partner discounts
• Learning & development opportunities
• Central office location with easy metro access
• Team events, collaborations and plenty of memorable moments

Only short listed candidates will be contacted.