Site Marketing Manager

SITE MARKETING MANAGER

Location: Portland / Hybrid 3-4 days in office

Evelyn & Bobbie is revolutionizing an industry. We are a fierce team of individuals committed to creating more comfortable, more supportive intimate apparel for women. We question limitations, simplify problems, and use science for solutions. We believe in doing things better every day. Now eleven years old, Evelyn & Bobbie is experiencing rapid growth, and we are expanding our team of career-minded professionals who strive to impact society in meaningful ways through our products and our message.

We have an invitation waiting for a Site Marketing Manager who sees the website as both a brand canvas and a growth engine. This role shapes how our brand shows up online and how customers understand and move through the product. The ideal candidate has strong taste, sharp attention to detail, and moves easily between strategy and execution. In this role, you will be successful if you build a clear, cohesive, and high-performing site that drives conversion and strengthens the brand.

Responsibilities:

• Own the on-site experience across homepage, PDPs, collections, and key customer journeys
• Translate brand and product strategy into clear, compelling on-site storytelling
• Shape how the brand shows up through language, structure, and merchandising decisions
• Own site updates end to end—from concept through execution
• Lead the on-site rollout of new products, colors, and initiatives, ensuring launches feel cohesive and intentional
• Manage evergreen programs and product sets, guiding customers clearly into the line
• Use data and customer insights to refine product positioning and improve clarity, flow, and conversion
• Identify opportunities for optimization and implement solutions
• Partner with Brand, Creative, Product, and Growth to ensure alignment across teams
• Test and iterate thoughtfully, balancing experimentation with long-term brand integrity
• Take on additional responsibilities as needed in a fast-growing, nimble environment

Qualifications:

• 3–6 years of experience in DTC ecommerce, site marketing, or a closely related role
• Strong brand instinct and understanding of how language, design, and structure work together
• Analytical mindset with comfort using data to inform decisions
• Ability to own work end to end and execute with minimal oversight
• Excellent written communication skills and attention to detail
• Strong cross-functional collaboration skills
• Experience with Shopify and common analytics or testing tools preferred
• Experience in apparel, intimates, or other fit-driven categories preferred

Benefits:

• Competitive salary
• Responsible Time Off (“RTO”)
• 10 paid holidays, annually
• Generous PPO medical, vision, and dental insurance
• Up to 3% match on retirement contributions
• Discounts on company products
• An opportunity to make your mark and develop a legacy