Event/Retail Marketing Manager

Key Responsibilities:

• Develop and execute marketing events strategies tailored for the Mainland China market, focusing on brand positioning and growth.
• Collaborate with the sales operations team to align marketing initiatives with local sales objectives, ensuring a cohesive approach to driving revenue.
• Plan and execute events with different levels, including brand event, offsite sales event, in-store sales events and activation to resonate with luxury consumers in China and achieve business goals
• Plan and execute key festival activation especial in 520, Qixi, holiday and Vday to promote the products, drive traffic and maximize the business target
• Full leverage of the resources from CTF group and collaborated with stake holders in diversified events to elevate the brand image and exposure, benefit to the sales transaction.
• Create impactful launch campaigns for new jewelry collections, ensuring alignment with brand messaging.
• Build and nurture relationships with high-profile clients and influencers to enhance brand loyalty and visibility in the luxury sector.
• Utilize CRM tools and smart retail marketing platforms for targeted campaigns that cater to the Chinese audience.
• Implement marketing initiatives that build brand awareness and recognition in Mainland China.
• Work closely with the creative team to produce culturally relevant marketing materials.
• Measure and report on the effectiveness of marketing campaigns and events, using insights to optimize future strategies.
• Prepare regular performance reports for senior management, focusing on the Mainland China market.

Required Skills & Personal Attributes:

• At least 7 years of related experience in the luxury jewelry industry, specifically within the Mainland China market.
• Proven track record in supporting strategy development and execution for global organizations.
• Strong marketing experience and brand-building awareness in Mainland China.
• Experience in managing CRM and smart retail marketing platforms is a plus.
• Proficient in spoken and written English and Mandarin.
• Exceptional organizational and project management skills.
• Excellent communication and interpersonal skills.