Head of Marketing

Head of Marketing position at Andesa, a leading provider of policy and plan administration solutions in the Advanced Markets space, seeking to build a marketing function from the ground up for a concentrated B2B market within the life insurance and annuities space.

Requirements

• 8+ years of B2B marketing experience
• Demonstrated success building and running ABM programs in a concentrated market or named account environment
• Experience selecting and implementing marketing platforms
• Strong content instincts: with input from SMEs and agency support, you can write, edit, and direct credible, executive content and thought leadership that engages our market audience
• Track record of building brand and category presence, including events, PR, analyst relations, and executive positioning
• Comfort with both strategy (positioning, planning, measurement) and execution (creating content, briefing designers, building drip campaigns, and email sequences)
• Experience managing agency and contractor relationships effectively
• Excellent collaboration with sales leadership and a clear point of view on how marketing and sales should operate together

Benefits

• Comprehensive medical, dental, and vision coverage for employees
• 401(k) retirement plan with competitive employer matching contributions
• Generous PTO program with annual allocations based on years of service

Originally posted on Himalayas