Senior Strategy Associate (Lending)

We are looking for a Senior Strategy Associate to join our Buy Now, Pay Later (BNPL) team — someone who is ready to take real ownership, and make things happen across both strategy and day-to-day operations.

This role sits at the intersection of business growth and operational execution. You will work closely with partners and internal teams to deliver high-impact initiatives that drive growth, shape product direction, and ensure smooth day-to-day operations across multiple teams.

KEY RESPONSIBILITIES

Strategy & Partnership Execution:

• Lead and support strategic projects and cross-functional initiatives that materially impact business objectives; own timelines, milestones, and stakeholder (including Partner, Legal, Compliance, Risk, Product, etc.) alignment end-to-end.
• Assist in brainstorming and defining product position that adheres to the business objectives. Orchestrate other departments (product, marketing, risk, etc.) in strategy/ tactics planning to ensure the product position is well-understood and translated into actions.
• Assist in business modelling and synthesizing information into reliable deliveries, ready for presentation to senior executives and heads of departments.

Operation Excellence:

• Act as the central coordination point across internal teams (Product, Marketing, Legal, Compliance, Customer Service, Finance, Tech) to ensure seamless day-to-day operations:
• Represent the business team to take prompt coordination action for arising product operation issues reported by the Customer Service team or Technical team.
• Work with the growth marketing team to cross-check and quality-check monthly promotional campaigns and communication tactics.
• Own and synthesize the monthly budget planning process; track actuals versus plan and calculate key cost efficiency metrics (CPU, CAC, CVR, ROI, etc.) to demonstrate spend effectiveness.
• Ensure all product features and initiatives remain consistent with business objectives and regulatory requirements throughout the full delivery lifecycle.
• Track business metrics and support in data cleaning and data analysis for bi-monthly/ monthly business reports.
• Support other tasks in working with the internal team and partners.

REQUIREMENT:

Experience:

• At least 3 years of relevant experience in Strategy & Partnership, Project Management, or Growth - preferably in a high-growth technology or financial services environment.
• Prior exposure to fintech, e-wallets, BNPL, e-commerce, or consumer finance is a strong advantage.
• Demonstrated track record of managing cross-functional projects with multiple stakeholders and delivering measurable outcomes.

Others:

• Willing to take on a generalist role that has to involve in and take responsibility for all aspects of a business (operation, legal, partnership, product, MKT, etc.)
• Based in HCMC.
• Native Vietnamese with excellent English skills.
• Well-versed in Excel and PowerPoint.
• Resilient, humble, confident, and portrays a can-do attitude.
• Thrives in a startup environment: loves dealing with fast pace, changing needs, and limited resources.