Brand & Digital Media Manager

The Brand & Digital Media Manager is responsible for owning defined channels and programs, executing against established priorities, and delivering consistent, high-quality work that support organizational goals.

The role also creates an awareness of external trends, competitive activity, and emerging opportunities, helping to inform how and where we show up. Operating with a moderate to high degree of independence, this role manages work end-to-end within assigned focus areas and partners across teams to ensure messaging is clear, consistent, and effectively represented across channels.

Core Day-to-Day Responsibilities

AI & Innovation

· Apply AI tools to improve content creation, organization, and workflow efficiency.

· Identify opportunities to responsibly integrate AI into systems.

· Partner with technology and AI teams to align team approaches with evolving capabilities.

Channel & Program Ownership

· Own assigned channels and/or programs from planning through execution and iteration

· Maintain a clear understanding of audience, purpose, cadence, and success metrics for each owned

channel or program

· Contribute to how channels and programs evolve based on emerging priorities, trends, and opportunities

Content Development & Execution

· Develop clear, accurate, and audience-appropriate dissemination materials

· Translate complex information into understandable, actionable messaging

· Coordinate inputs from stakeholders and subject matter experts

· Manage multiple deliverables and timelines concurrently

Cross-Functional Collaboration

· Partner with stakeholders across the organization to gather information and align on storytelling requirements

· Connect inputs across teams to support more coordinated and forward-looking efforts

Performance Tracking & Iteration

· Track performance metrics relevant to owned channels and programs (e.g., engagement, usage, outcomes)

· Surface insights and recommendations during reviews

· Incorporate external trends and competitive activity into recommendations where relevant

Planning & Organization

· Maintain calendars, plans, and documentation for owned work

· Anticipate upcoming needs and flag risks early

· Balance planned work with emerging priorities within scope

· Monitor external landscape (industry, competitors, trends) to inform planning and identify opportunities

Qualifications

· 4–7 years of experience in communications, marketing, or brand management

· Experience managing communications channels, programs, or campaigns end-to-end

· Strong writing and editing skills, with the ability to translate complex information into clear messaging

· Ability to manage multiple priorities and deliver high-quality work in a fast-paced environment

· Strong organizational skills and attention to detail

· Ability to collaborate across teams and stakeholders

· Sound judgment and ability to apply insights from data, trends, or external activity where relevant

Position Details:

• Position Title: Brand & Digital Media Manager
• Salary: 60,000.00 - 85,000.00
• Bonus Eligible, 4 Weeks Vacation and more!
• Employment Type: Full Time, Permanent
• Hybrid: 3 Days in Office - Toronto

In accordance with provincial legislation and our commitment to transparent hiring practices, the compensation range for this position is provided. Final compensation will be determined based on qualifications, experience, and internal equity. Canadian work experience is not required. Please note that artificial intelligence tools are utilized in the applicant screening process.