Trade Marketing & Retail Media Manager

In Indonesia, most purchase decisions still happen in-store — across warungs, minimarkets, and supermarkets. Promotions are everywhere, but very few are actually measured or optimized.

Modcart.io is building a retail media layer inside physical stores — where coupons, offers, and activations are tracked, tested, and improved based on real sales impact. (Learn more www.modcart.io)

We're looking for someone to own this system end-to-end — from promotion design to in-store execution to performance optimization.

What You'll Own

• Promotion Performance & Store-Level Tracking
• Maintain visibility of all live promotions across:
• Warungs / General Trade
• Minimarkets (e.g. Indomaret, Alfamart)
• Supermarkets
• Track performance at outlet level:
• Sales uplift vs baseline
• Coupon redemption rates
• Basket size and repeat purchase impact
• Build a clear internal "promotion scoreboard"
• Coupon & Promotion Strategy
• Design and optimize in-store offers:
• Bundles ("Beli 2 lebih hemat")
• Small-value coupons (Rp2-5K range)
• QR triggered incentives
• Decide:
• Which offers run in which stores
• Improve efficiency:
• Increase redemption
• Reduce unnecessary discounting
• Channel-Specific Playbooks
• Build different strategies for:
• Warungs (relationship-driven, no POS systems)
• Minimarkets (structured, higher traffic)
• Supermarkets (planned shopping behavior)
• Identify what works by:
• Region (Java vs non-Java)
• Store type
• Category
• In-Store Experimentation & Optimization
• Run structured tests across stores:
• Discount vs bundle vs cashback
• QR vs physical coupon
• Shelf vs cashier placement
• Translate results into clear playbooks:
• What drives trial vs repeat vs basket growth
• Continuously iterate based on data
• Execution & Field Coordination
• Work closely with:
• Store owners (warungs)
• Distributors and merchandisers
• Brand teams
• Ensure promotions are actually implemented correctly
• Identify and fix execution gaps:
• Promo not communicated
• Incorrect pricing
• Poor placement
• Budget Ownership & ROI
• Own promotion and coupon budgets by campaign
• Track ROI of each promotion
• Reallocate spend toward high-performing mechanics

What We're Looking For

• 3-5 years experience in:
• Trade marketing / shopper marketing / retail / category roles in Indonesia
• Hands-on operator — willing to go into stores and validate execution
• Strong analytical skills — able to evaluate sales uplift, coupon redemption, and promotion ROI using Excel / Google Sheets
• Clear understanding of Indonesia retail dynamics:
• Warungs (GT) vs minimarkets / supermarkets
• Sell-in vs sell-out, distributor flow
• Hands-on experience with trade marketing / in-store promotions (discounts, bundles, activations)
• Able to turn data into clear actions (what to scale, fix, or stop)
• Strong execution mindset — understands on-ground realities and works with field teams / store owners
• Comfortable running tests and iterating promotions across stores or regions
• Good commercial judgment — balances sales growth vs promo cost
• Fluent in Bahasa Indonesia and English

• You're not managing promotions — you're building a promotion intelligence system
• You'll directly link in-store behavior to measurable sales outcomes
• You'll define how retail media works in Indonesia's fragmented retail landscape

Atmosphere: A flexible, international team environment with a high sense of ownership.

Reward: Competitive fixed gross salary plus a high-reward commission structure and bonuses.

Innovation: The opportunity to sell cutting-edge Retail Intelligence tools in a rapidly growing market.