Lifecycle & CRM Growth Manager (remote)
Indexed description
What you will do:
Retention & Student Lifecycle
- Design and launch onboarding communication flows that reduce early churn and build a learning habit from day one
- Build intelligent trigger-based sequences to support student motivation: reactivation campaigns, early warning interventions, and critical-moment nudges throughout the course
- Reduce refund rates through timely, relevant communication — reaching students before they've made the decision to leave
- Segment the database by behavior and lifecycle status to deliver the right message at the right moment through the right channel
- Drive student engagement and activity through CRM: email, WhatsApp, and SMS
- Build the referral channel as a system — not one-off campaigns, but a scalable mechanism for acquiring new students through existing ones
- Design end-to-end referral flows: from trigger moment to referred student conversion
- Test mechanics, offers, and timing; turn data into repeatable, scalable solutions
- Fluent level of English. Knowing Spanish is a strong plus.
- Proven experience in CRM / lifecycle / email marketing.
- Ability to think strategically, not just follow briefs.
- High attention to detail and operational discipline.
- Strong writing skills with the ability to adapt tone across segments and funnels.
- Experience with Customer.io is a strong plus.
- Direct impact on revenue and core business metrics.
- High autonomy to explore, test, and improve processes.
- Competitive compensation.
- Fully remote collaboration.
- Work alongside an experienced, global professional team.
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