Coordinator, Marketing and Recruitment

General Description/Primary Purpose

The Marketing and Recruitment Coordinator advances the visibility, recruitment and engagement goals of Brooks College of Health. This position plays a critical role in developing student and alumni narratives, strengthening the Colleges digital presence, and coordinating graduate and undergraduate recruitment events and outreach initiatives.

Job Functions:

Marketing and Communications

• Work in partnership with the Brooks College of Health, Assistant Director of Marketing and Communications.
• Lead the development of student and alumni stories in collaboration with program directors and faculty, including conducting interviews, drafting features and managing content pipelines that support recruitment and alumni engagement.
• Design high-quality digital and print materials aligned with university brand standards, including recruitment collateral, social media graphics, email visuals and event materials.
• Coordinate recruitment and alumni event communications within Slate, including event setup, communication workflows and coordination of marketing materials.
• Draft, schedule, monitor, and refine content across Brooks College of Health social media channels and web pages, and track engagement metrics and recommend improvements to increase reach and responsiveness.
• Coordinates updates to college and departmental web content within the content management system to ensure accuracy, accessibility, and alignment with strategic messaging.
• Collaborate with faculty, staff and central marketing partners to ensure projects are completed on time and meet established brand and quality standards.

Recruitment and Outreach Support

• Coordinate recruiting events, including college fairs, open houses, information sessions and community events.
• Contributes to the development and execution of targeted outreach campaigns to prospective undergraduate and graduate students in collaboration with academic program directors and university enrollment partners.
• Promote Brooks College of Health programs through tailored presentations, social media content and targeted communications to prospective student audiences.
• Collaborate with the Brooks College of Health Advising office to provide support for student engagement events and workshops.
• Maintain relationships with community partners, feeder institutions and alumni to support outreach and engagement efforts.

Data Analysis and Reporting

• Monitor recruitment and engagement efforts through data tracking and basic analysis across marketing, event, and outreach activities.
• Prepare routine reports and summaries to support assessment, planning, and continuous improvement of recruitment and communication strategies.

Marginal Functions

• Perform additional duties with respect to marketing and recruitment as assigned.
• May include occasional travel for representation at off-campus events.

Required Qualifications

Master's or Bachelor's degree and 2+ years of relevant experience, or an equivalent combination of education and experience pursuant to Fla. Stat. 112.219.

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Required Qualifications

• Excellent interpersonal, written and verbal communication skills.

Preferred Qualifications

• Experience working in higher education.
• Education background in healthcare field.
• Experience with web content management systems.
• Knowledge of accessibility standards and digital best practices.
• Demonstrated professional graphic design experience with the ability to produce polished, brand-compliant materials independently.
• Strong writing and editing skills, including experience conducting interviews and developing feature stories.
• Experience managing professional social media accounts and analyzing engagement metrics.
• Demonstrated ability to manage multiple projects, build relationships with sta eholders and meet deadlines in a fast-paced environment.
• Experience supporting recruitment or alumni engagement initiatives.
• Familiarity with graduate or undergraduate recruitment processes in a higher education setting.

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