Performance Marketing Manager

PROHED is a dynamic digital marketing agency dedicated to helping businesses grow through the integration of digital media and market intelligence. Backed by a passionate team of innovative professionals, PROHED delivers solutions focused on enhancing client visibility, reputation management, lead generation, and market intelligence. With user-friendly tools like the PROHED Dashboard, clients can monitor and optimize marketing campaigns with ease. By establishing solid digital foundations and leveraging industry-relevant data, PROHED supports businesses in building stronger connections with their target audience and achieving measurable progress and success.

This is a full-time hybrid role for a Performance Marketing Manager based in Gurugram, with flexibility for some work-from-home days. The Performance Marketing Manager will oversee strategic planning, execution, and optimization of paid marketing campaigns, leveraging performance data to ensure ROI-driven decision-making. The role includes managing campaigns across platforms like Google Ads and social media, running A/B testing initiatives, analyzing metrics for performance improvements, and collaborating with creative and content teams to align campaigns with brand goals.

• Strong proficiency in Performance Marketing, including experience managing Google Ads, Facebook Ads, and other digital ad platforms
• Skills in Analytics, including campaign performance tracking, budget optimization, ROI analysis, and reporting
• Knowledge of A/B Testing, Conversion Rate Optimization (CRO), and Retargeting Strategies
• Understanding of SEO principles, keyword research, and content marketing for campaign alignment
• Project Management and Time Management skills for meeting campaign deadlines and managing multiple stakeholders
• Strong verbal and written communication skills to collaborate within teams and articulate data-driven insights
• Proficiency in tools such as Google Analytics, Facebook Business Manager, and Microsoft Excel for data analysis
• Bachelor’s degree in Marketing, Business, or a relevant field (Master’s degree is a plus)
• Hands-on experience in managing performance marketing for service-oriented businesses or digital agencies is an advantage